
Does copywriting look like a scam?
Edit: since the length of the post is criticised, I decided to lower it and only express the key ideas.
I often viewed some of the copywriting I had seen online as manipulative, same-y, highly structured and formulaic, and it gave me the impression that the product being sold is probably a scam. After taking a copywriting course, I saw more value in copywriting, but it of course has its limitations.
The most effective adverts I had seen were not the irrelevant TV skits, the typical loud and obnoxious YouTube ads, or long and uninspired copywriting. It was the "show, don't tell" approach that advertisers like Apple do very well. Take a look at this advert, which I believe is highly effective. It shows potential, while respecting the viewer's intelligence. https://www.youtube.com/watch?v=XOBE3FCyaqU
The point is that copywriting can, at times, lower the perceived value of a product. What do y'all think? Does some copywriting look scam-like, and how do you find the right balance when trying to make a product sound premium without sounding theatrical?