Looking for some critique please.
Male, about 78kg, age 39
This was round 13 of just shadowboxing so I'm kind of tired at this point. I can see my shoulders are tight as hell and I'm not extending fully, even though I felt fairly loose at the time.
All feedback gratefully recieved.
Copywriter for 15 years, freelance for 10. I’m a ‘creative’ copywriter and 99% of my work is personality-driven work for household brands. No TVCs and not much OOH. Mainly digital outputs like email, social, web, branding and so on.
I feel like I’ve got some great names and work in my portfolio (new balance, studio koto, amazon, Yoto, Glenmorangie, IRN-BRU etc.)
Maybe it’s just that everyone seems to be opening their own boutique copywriting/design/branding agency but I’m starting to feel a bit stuck. I just don’t see where to go from here. I’m generally getting work via recruiters and tend to stick around at wherever I’m placed at like £350 per day. I’m usually taking around 54k per year (if you do the maths on this its about here because I take care of my kids for part of the working week which is an amazing luxury to have).
Would love to hear thoughts on what next? Copy lead/manager client side or something? I feel a bit like I’ve just been drifting through my career a bit. I know I’m a good writer but I’m not great at building relationships out and long-game stuff.
Any and all points of view welcome.