Copywriting?
Since this community has a lot of copywriters and marketers present, i want to know how do you guys usually do copywriting, like what are the things that you want in that copy and what are the things you dont want in that copy? And why?
Like for me i want the copy with an outstanding hook, a flow, fluency, continuity, consistency, tone preference as per the context, specificity, value based, outcome based & written in customer understanding way rather than sounding salesy or pitchy.
I wanna know if there are some more things i can add to improve my copywriting and this would really help :)