I paid $1,200 for a "verified" local business lead list. Here's how bad it was.
bought a list of 5,000 "verified" restaurant leads in the Southeast. ran basic validation myself.
- 31% of phone numbers disconnected
- 18% of businesses had permanently closed
- 11% were duplicate entries
- emails had a 67% bounce rate
the vendor told me data was "updated quarterly." that means a business that closed in January is still on your list in October.
the local business lead gen industry is running on vaporware and nobody talks about it because everyone's too embarrassed to admit they got taken.
is there any tool that actually pulls live data? because I'm furious and done buying historical CSVs.