Is anyone else getting DESTROYED by deliverability this week? (Google/Outlook update?)
Something weird is happening this week and I can’t tell if it’s just me.
I’ve been running cold outreach for almost 2 years and my setup has been pretty stable:
- same scripts
- same offer
- same sending process
- same domains
But over the last few days my deliverability completely collapsed.
My open rates went from ~35% average down to literally 3–4%.
Not “slightly worse.”
Completely dead.
What’s confusing is:
- domains are aged
- SPF/DKIM are configured
- warmup is active
- bounce rate is low
- copy hasn’t changed
Yet Gmail and Outlook suddenly feel WAY more aggressive.
At this point it almost feels like the “technical handshake” between sender and inbox providers changed overnight.
I’m starting to wonder:
- are warmup tools losing effectiveness?
- is Google flagging shared sending environments harder now?
- are Outlook tenants getting stricter?
- does infrastructure matter more than copy now?
Curious if anyone else running outbound is seeing the same thing this week.
Would love to know what actually fixed it for you:
new domains?
different infrastructure?
Workspace changes?
mailbox rotation?
completely ditching warmup?
Trying to figure out whether cold email is evolving… or quietly dying.