r/emailmarketingnow

Been managing email for a Shopify brand for a while. Deliverability score has been sitting at 61% in Klaviyo for about 3 months now and I genuinely can't figure out what's holding it there.

Here's what's already been done:

• List suppressed down significantly - cut out unengaged profiles, cleaned bounces, removed anyone who hadn't opened in 6+ months
• SPF, DKIM, DMARC all set up and verified
• Send frequency pulled back - went from 4x a week to 2x, then to 1x for a stretch to see if it moved
• The domain is warmed, not new; I've been sending on it for over a year

None of it has shifted the score. Not meaningfully anyway. Still sitting in that 61% band like it's stuck.

What I'm trying to work out:

• Is Klaviyo's deliverability score even the right thing to be watching here, or is it a lagging indicator that just takes longer to recover than I'm expecting?
• For people who've pulled a score up from this range - how long did it actually take to see movement after suppression and frequency changes?
• Is there something upstream I'm missing - seed list testing, inbox placement tools, something at the DNS level beyond the standard three?
• Anyone who's been here: did the score eventually move on its own once you stopped touching things, or did it require something specific to unlock it?

Open rates and click rates on the engaged segment are fine. Revenue from email hasn't dropped. So functionally things seem okay - but 61% sitting there for 3 months feels like something is wrong that I haven't found yet.

I've spent the last 2 years in cold email marketing, but I've been quietly building something bigger on the side.

I made a decision to transition into strategic email marketing - where every single email is treated as a revenue asset, not just a message in someone's inbox.

Here's what I've built on my own:

Set up a dummy Shopify store and placed real test orders to understand how data flows through Klaviyo

Built signup forms, landing pages, and designed full flows from scratch.

Created campaigns and segmented audiences based on engagement and purchase behaviour.

Implemented the RFM framework (Recency, Frequency, Monetary) to define customer lifecycle stages.

From my professional experience:

My core focus has been email deliverability - domain warmup, DNS authentication, inbox placement, and maintaining sender reputation. I understand what happens before an email even gets opened.

Where I'm at honestly:

I haven't worked with real live store data yet - but my fundamentals in Klaviyo are solid. I don't need handholding on the tool. I just need the opportunity to apply what I know in a real environment.

I'm open to roles at agencies or e-commerce brands - junior or beginner-level is fine. I'm ready to work, learn fast, and contribute from day one.

If you're hiring or know someone who is, drop a comment or DM me.

I’ve been paying for warmup tools across 3 different domains for almost 4 months now. Every dashboard says my “warmup score” is perfect, but the second I launch an actual campaign to even 40–50 prospects, my deliverability tanks and replies disappear.

At this point I’m starting to think most of these warmup networks are just giant pools of bot-generated engagement that Google and Microsoft already recognize.

What’s confusing is I still see agencies bragging about 55–65% open rates consistently without spending hundreds every month on warmup subscriptions.

So now I’m wondering if the real issue is the backend setup itself:

* SPF / DKIM / DMARC alignment

* Google Workspace reputation

* Outlook tenant health

* Domain/IP separation

* Header configuration

* Sending environment structure

Basically the entire technical foundation.

Is anyone here getting strong deliverability WITHOUT relying on warmup tools anymore?

I’m honestly tired of paying the “agency tax” for software that feels good in dashboards but does nothing in real campaigns.

Setting up email marketing for a new ecommerce brand and im going back and forth on this. Ive done it both ways for different clients and not sure which order is actually better.

On one hand flows feel like the obvious first move. Welcome series, abandoned cart, post purchase. They run in the background and start generating engagement.

But ive also had situations where I started with campaigns first because we needed to learn what messaging and offers actually resonated with the audience before locking anything into an automated flow. Felt stupid to automate something when I didnt even know what worked yet.

Curious what order you all go in and why. Do you get your flows locked in first and then layer campaigns on top? Or do you run campaigns for a while to figure out your voice and offers and then build flows based on what performed?

Curious what everyone is seeing this week.

Have you noticed any changes in:

- Inbox placement (Workspace, MS 365, Gmail, Outlook, Yahoo, etc.)

- Spam filtering behavior

- Open or reply rates

- Domain / IP reputation sensitivity

- Warmup or volume thresholds

If possible, share:

• ESP(s) used

• Type of sending (cold, newsletter, transactional)

• What changed vs last month

No links or promo — just real-world observations.