r/emailmarketingnow

We have a shopify store selling caps. We have been using Klaviyo for little more than a year. Klaviyo has always showed High delivery rates for us.

I randomly saw a post saying they have problems with klaviyo deliverability. I did some research on our account and set up. Our authentication are good and there are no serious issues. But when I checked a few inboxes for the following campaigns, some emails were landing in spam. That is concerning.

Our domain reputation is medium in Google Postmaster. So, we're kind of in the middle whether to go and fix something or leave them as they are.

I'd like to know how many of our campaigns landed in inbox or spam in the past. And the upcoming ones too.

It'll help greatly to audit and make a decision. Especially with the BFCM season approaching.

If anyone here managing email or email deliverability for klaviyo, I'd like to know your recommendation.

Are you using a placement testing tool? How do you get historical campaign placement data for situations like these?

Hello all!

I recently got a Kit free account and launched my first newsletter that I've been procrastinating on. I run a local-based Instagram page (@dcspot) and I started a newsletter to share things to do in the Northern VA/DC area. It went out to 314 subscribers and had a 62.4% open rate and a 7.3% click rate. Is this good?

Also, I was curious about the A/B testing. If I set it for 60 minutes, does it send out a few for the first hour to see which subject line does best, then select a winner and send the rest out to the rest of my subscribers? So if I send the emails out at 6pm will most of them not be sent until 7pm?

I had one email bounce. Should I unsubscribe that email? What can I do to improve my open rate? Any tips would be helpful, especially when it comes to a Kit email marketing account. Thank you in advance!

I'm curious how people running real SaaS/products handle this.

Say you're sending transactional/product emails through SendGrid:

\- welcome email

\- onboarding day 1 / day 2 / day 3

\- password resets

\- invitations

\- billing emails

\- notifications

How do you actually understand how these emails are performing?

Not just "was this particular email delivered?"

I mean things like:

\- Which email types are performing best/worst?

\- What's the funnel through Welcome → Day 1 → Day 2 → Day 3?

\- Where are users dropping off?

\- How do different signup cohorts compare?

\- Opens/clicks by email type

\- Which links are being clicked

\- Device / client breakdown

\- Country / geography

\- Gmail vs Outlook etc.

\- Performance over time

\- Ultimately, whether people who engage with an email actually do the thing the email was meant to make them do

Marketing ESPs give you a lot of this for campaigns and automations.

But if your product sends email directly through Sendgrid, what do you use?

Do dashboards give you enough?

Do you pipe all the events into PostHog/Amplitude/BigQuery and build it yourself?

Did you build an internal dashboard?

Or do you mostly just not analyse transactional emails at this level?

Would particularly love to hear from anyone sending enough email that this has become a real problem.

For agencies running webinars for multiple clients, how do you handle mass email invites?

Do you send through the client's HubSpot/Mailchimp/Klaviyo, use your own email setup, or use the webinar platform itself?

Especially curious how you handle different client domains/lists and deliverability.