u/yannis_ps

I'm curious how people running real SaaS/products handle this.

Say you're sending transactional/product emails through SendGrid:

\- welcome email

\- onboarding day 1 / day 2 / day 3

\- password resets

\- invitations

\- billing emails

\- notifications

How do you actually understand how these emails are performing?

Not just "was this particular email delivered?"

I mean things like:

\- Which email types are performing best/worst?

\- What's the funnel through Welcome → Day 1 → Day 2 → Day 3?

\- Where are users dropping off?

\- How do different signup cohorts compare?

\- Opens/clicks by email type

\- Which links are being clicked

\- Device / client breakdown

\- Country / geography

\- Gmail vs Outlook etc.

\- Performance over time

\- Ultimately, whether people who engage with an email actually do the thing the email was meant to make them do

Marketing ESPs give you a lot of this for campaigns and automations.

But if your product sends email directly through Sendgrid, what do you use?

Do dashboards give you enough?

Do you pipe all the events into PostHog/Amplitude/BigQuery and build it yourself?

Did you build an internal dashboard?

Or do you mostly just not analyse transactional emails at this level?

Would particularly love to hear from anyone sending enough email that this has become a real problem.

I'm curious how people running real SaaS/products handle this.

Say you're sending transactional/product emails through SES, SendGrid or Resend:

welcome email

onboarding day 1 / day 2 / day 3

password resets

invitations

billing emails

notifications

How do you actually understand how these emails are performing?

Not just "was this particular email delivered?"

I mean things like:

Which email types are performing best/worst?

What's the funnel through Welcome → Day 1 → Day 2 → Day 3?

Where are users dropping off?

How do different signup cohorts compare?

Opens/clicks by email type

Which links are being clicked

Device / client breakdown

Country / geography

Gmail vs Outlook etc.

Performance over time

Ultimately, whether people who engage with an email actually do the thing the email was meant to make them do

Marketing ESPs give you a lot of this for campaigns and automations.

But if your product sends email directly through SES/SendGrid/Resend, what do you use?

Do the provider dashboards give you enough?

Do you pipe all the events into PostHog/Amplitude/BigQuery and build it yourself?

Did you build an internal dashboard?

Or do you mostly just not analyse transactional emails at this level?

Would particularly love to hear from anyone sending enough email that this has become a real problem.

I'm curious how people running real SaaS/products handle this.

Say you're sending transactional/product emails through SendGrid:

- welcome email

- onboarding day 1 / day 2 / day 3

- password resets

- invitations

- billing emails

- notifications

How do you actually understand how these emails are performing?

Not just "was this particular email delivered?"

I mean things like:

- Which email types are performing best/worst?

- What's the funnel through Welcome → Day 1 → Day 2 → Day 3?

- Where are users dropping off?

- How do different signup cohorts compare?

- Opens/clicks by email type

- Which links are being clicked

- Device / client breakdown

- Country / geography

- Gmail vs Outlook etc.

- Performance over time

- Ultimately, whether people who engage with an email actually do the thing the email was meant to make them do

Marketing ESPs give you a lot of this for campaigns and automations.

But if your product sends email directly through Sendgrid, what do you use?

Do dashboards give you enough?

Do you pipe all the events into PostHog/Amplitude/BigQuery and build it yourself?

Did you build an internal dashboard?

Or do you mostly just not analyse transactional emails at this level?

Would particularly love to hear from anyone sending enough email that this has become a real problem.

Doing some research on what email service you are using for marketing and / or transactional email for your saas

What was the main reason for your decision?

Important: I am not interested on the email service you have built. I m looking to understand what people are using and why

There seem to be dozens of tools now that generate UGC-style videos using AI avatars, scripts, voiceovers, or a combination of all three.

For anyone working on the brand side: are you actually using these tools? And more importantly, are the videos producing decent results, or do they still feel obviously AI-generated and perform worse than content from real creators?

I’m trying to understand whether they’re a realistic option for a small brand that can’t afford to work with creators at scale. My wife has an eyewear company and i want to see if its worth it.

Would be especially interested to hear:

• Which tools you’ve tried
• Whether you used the content for paid ads or organic posts
• How it performed compared with creator-made content
• Whether you’d keep paying for it

Not looking for recommendations from people promoting their own tool. I’d really like to hear from brands or agencies that have actually tested them.