r/EmailOutreach

Sending 4,000 Cold Emails a Day Through Instantly and Only Getting 12 Replies. What Am I Missing?
▲ 5 r/EmailOutreach+3 crossposts

Sending 4,000 Cold Emails a Day Through Instantly and Only Getting 12 Replies. What Am I Missing?

Hey everyone,

I'm hoping to get some feedback from people who have experience running large-scale cold email campaigns through Instantly.ai.

I recently launched my campaign after spending approximately two months warming up all my email accounts before sending a single cold email.

Here's my current setup:

  • Platform: Instantly.ai
  • Daily sending volume: Approximately 4,000 emails
  • Warm-up period: 2 months
  • Lead quality: All leads have been verified and vetted
  • Campaign duration: 1 day so far
  • Total replies: Approximately 12 out of 4,000 emails
  • Reply rate: 0.3%

My concern is that despite investing heavily in the infrastructure, warming up the accounts properly, and ensuring my lead lists are clean, the response rate seems extremely low.

I understand that cold emailing is a numbers game, but 12 replies from 4,000 emails seems unusually low, especially considering the preparation that went into this campaign.

I'm genuinely trying to understand whether I'm missing something.

Is this normal for Instantly users? Could this be a deliverability issue where emails are landing in spam despite the accounts being warmed up?

Or is the business model essentially designed around encouraging users to continuously scale their sending infrastructure to compensate for low response rates?

I'm not trying to criticize Instantly. I'm genuinely looking for advice from people who have successfully scaled campaigns using the platform.

u/TheMackleafs — 3 days ago
▲ 9 r/EmailOutreach+2 crossposts

Hiring GTM Engineers

You'll own:
- List building, enrichment, and verification
- Email infrastructure, deliverability, and copy testing
- LinkedIn sequences
- Routing replies and call-ready leads to SDRs, fast and clean
- The numbers: replies, meetings, and what's working by segment

You've done it before:
- Smartlead, Instantly, or Email Bison at 50k+ sends/month
- Clay, Apollo, or your own data pipeline
- Real numbers from campaigns you ran
- Strong base and uncapped potential. Path to lead the GTM team.

To apply: DM me one campaign you built, with the ICP, a sample email, and the results. No résumés.

reddit.com
u/mochalooloo — 12 days ago
▲ 4 r/EmailOutreach+1 crossposts

What's the best cold outreach platform out there suitable for freelancers?

I'm looking to start doing some cold email outreach, but most of the popular tools seem built for large sales teams with massive budgets.

As a solo user, I don't need heavy enterprise features. I just need something reliable.

reddit.com
u/1Think5o — 12 days ago
▲ 3 r/EmailOutreach+2 crossposts

Software/AI engineer getting serious about cold email — built an agentic outreach pipeline, looking for feedback

I’m a software and AI engineer, and until recently most of my freelance work came through referrals, friends, and people I already knew.

I had tried cold outreach manually before and got a few responses, but I never really treated it as a serious acquisition channel.

Now I’m starting to look at it more seriously, so I built an outreach pipeline around the whole process.

The agent handles the repetitive part for me: finding companies, researching them, identifying decision-makers, preparing personalized outreach, asking for approval, and handling follow-ups.

I keep everything in an Outreach Hub so I can track the state of each lead and see exactly what the agent is doing.

Cold email itself is still relatively new to me, so I’d really appreciate feedback from people here who have more experience with it.

These are the two main email templates I’m testing:

Template A

>Hello [Name],

>I saw that [Company] is hiring for the [Role] role. The listing mentions [task], as well as [task].

>I build AI assistant agents that can take on up to 70–80% of work like this ([examples]), so you only handle the 20–30% that really needs a person.

>If useful, I can send a one-page sketch of how it would work for this exact role. Would that be of interest?

Template B

>Hello [Name],

>I saw that [Company] is hiring for the [Role] role. The listing mentions [task], as well as [task].

>That kind of recurring coordination work is where I build AI assistant agents: to remove the routine follow-up, drafting, reminders, and document preparation around the role, so the person handling it can focus on the work that needs judgment.

>If useful, I can send a one-page sketch of how this could work for that exact role. Worth sending over?

I’d especially appreciate feedback on:

  • A vs B
  • whether the 70–80% claim feels too aggressive
  • whether the CTA is low-friction enough
  • the targeting approach
  • anything you would change in the workflow

I’d also be happy to meet other people working in the same space, exchange ideas, and collaborate on projects together.

Here’s a short demo of the system:

https://youtu.be/dvTOFvSzq3s

Small note: English is my third language, so I used AI to help clean up the wording of this post. If your only contribution is “AI slop” or commenting on the writing style, please keep it to yourself. I’m looking for feedback on the outreach strategy, emails, and system itself.

youtu.be
u/Super_Ad_1058 — 10 days ago

Hiring Cold Email Operator. I Cover All Infrastructure & Leads + Pay Commission Per Signup

Looking for someone experienced with cold email outreach to set up and run campaigns for a low-cost product.

This is NOT a lead-gen agency role where you need to book calls, qualify leads, or handle sales.

I cover 100% of the costs:

Domains
Mailboxes
Warm-up
Instantly
Lead lists/data
Any other required outreach tools

Your job:

Add and configure domains/mailboxes
Make sure the sending infrastructure is set up correctly
Set up campaigns in Instantly
Import/manage lead lists
Launch campaigns
Monitor deliverability and campaign performance
Test and optimize campaigns as needed
I handle replies/customer communication when required.

The conversion is simple: the goal is a direct signup for a relatively low-cost product. There is no need to convince prospects to get on a sales call, which removes one of the main bottlenecks of traditional cold outreach.

Compensation is performance based: I pay a commission for every signup generated through your campaigns.

In short: I pay for the entire infrastructure, software and data. You bring the cold email knowledge and operate the campaigns. You are not risking your own money on domains, mailboxes, software or leads.
Looking for someone who already understands Instantly, domain/mailbox setup, deliverability, warm-up, campaign structure and cold email best practices.

If interested, DM me with:

Your cold email experience
Approximate sending volume you’ve managed
Tools you’ve worked with
Some examples/results from previous campaigns if available

reddit.com
u/Dapper-Advisor9130 — 12 days ago

Cold outreach: separate domain or main domain for ~20 B2B emails/day?

I’m setting up cold outreach for a small B2B service business and would appreciate advice from people who have actually done this at scale.

I’m planning to send around 20 highly targeted emails per day to relevant organisations. The emails will be personalised rather than mass/bulk spam.

My question is whether I should:

Use my main business domain, which is also used for my website and normal business/client communication; or
Buy a closely related secondary domain and use that exclusively for cold outreach.

My thinking is that a separate domain would protect the reputation of my main domain if the outreach generates spam complaints or deliverability problems.

The downside is that a second domain could potentially look less trustworthy, particularly if prospects check the domain.

For those who do B2B cold email:

What would you do at only ~20 emails/day?

Is a separate domain actually worthwhile at this volume?

Does using a secondary domain negatively affect trust/reply rates?

Would you warm up the secondary domain/mailbox, or just gradually increase legitimate sending?

At what volume would you consider a separate outreach domain essential?

Interested in practical experience rather than generic “cold email is dead” advice.

reddit.com
u/Medical_Sorbet_6615 — 12 days ago