I built a free smartlead alternative because i didn't want to pay to send outreach emails
▲ 15 r/EmailOutreach+1 crossposts

I built a free smartlead alternative because i didn't want to pay to send outreach emails

I've been doing cold outreach for a side project and got tired of paying for instantly/smartlead just to send a few hundred emails a week. so i built my own thing, lightreach, and figured i'd share it here in case anyone else is in the same boat

it's self-hosted (you run it yourself, no monthly fee, no per-lead pricing) and basically does the core stuff i actually used from instantly:

  • connect your own smtp/imap mailboxes (gmail, outlook, whatever)
  • upload a csv of leads with a column mapping step
  • build multi-step sequences with delays between steps, spintax and merge fields so every email isn't identical
  • rotate sends across multiple mailboxes so you're not hammering one inbox
  • set sending windows, daily limits, random delay between sends so it doesn't look like a bot
  • polls your inbox and auto-detects replies

no seat limits, no "upgrade to unlock warmup," no $$ per lead. you host it, you own the data, that's it

still rough around some edges (no auth yet, it's single-user, definitely not enterprise software) but it covers the actual workflow i needed and i'd rather improve it in the open than keep paying for a saas i was barely using 20% of

u/Strong_Teaching8548 — 4 days ago
▲ 90 r/SaaS

they're eating me alive, what should I do here? 😅

I don't like either of allowing company domains or charging $1 for access, what should I do here?

I mean, if these are the only options that's fine but what would you guys do?

u/Strong_Teaching8548 — 2 months ago

as the title says, which subscription it's better in terms of quality and limits right now?

I already have claude, I'd use this as a secondary coding subscription

reddit.com
u/Strong_Teaching8548 — 2 months ago

most of side projects fail because you picked the idea before you picked the market

i spent years doing this wrong. i'd get an idea, get excited, build it, and watch it die. the worst part is that feeling of shipping something into a void. you're proud of the work

the code is clean. it just... nobody cares

i had this happen five times in a row. different ideas, different tech stacks, same result: zero users, zero revenue, zero engagement

but then, I stopped ideating and started observing. I spent three weeks just reading threads on Reddit and scrolling through Facebook groups- just listening to what people actually complain about

i wasn't looking for billion-dollar ideas. i was looking for specific frustrations that people mentioned repeatedly. the kind of thing where someone would say "this is so annoying" and five other people would reply "yes, this" with a frustrated emoji

in one particular niche i kept seeing the same complaint. people were using three separate tools to do something that should be one workflow. they were frustrated. they mentioned it wasn't sexy or high-tech, they just wanted something that worked

so i built exactly that. not the dream version. not the version with all the features i wanted to add. just the specific thing they asked for. took two weeks. launched quietly

the first month was slow. like, 20 users slow. then it compounded. month two was 60 users. month three had paying customers. now it's running at $5k MRR

the difference between this and the five failures isn't talent or work ethic. it's that i validated the market existed before i invested heavily in building

if you're stuck in the project-failure loop, try this:

pick three communities where your target customer actually hangs out. could be subreddits, Facebook groups, Slack communities, forums, wherever. spend a full week just reading threads. don't participate. don't pitch anything. just observe

note which problems come up multiple times. note which problems people seem genuinely frustrated about. note which problems they're currently paying imperfect solutions to address

then build the smallest possible thing that solves exactly one of those problems. don't overthink it

the market research part takes three weeks and costs nothing. the building part goes so much faster when you actually know what you're building. and the launch doesn't feel like shipping into the void anymore because you already know people want this

reddit.com
u/Strong_Teaching8548 — 2 months ago

spent a saturday morning doing something probably inefficient but oddly satisfying. i pulled threads from r/startups, r/founder, hacker news, and some slack communities around b2b companies and filtered for posts where someone was giving advice or sharing what worked

then i tagged every single suggestion for what the person claimed to do and what their outcome actually was. i was looking for patterns. what i found instead was that most of the "proven tactics" everyone repeats are actually just survivorship bias dressed up as methodology

the raw numbers were interesting. cold email came up in 486 comments, but when i dug into those 486 comments i found people claiming it worked with wildly different results

one person said they got 8% reply rates on cold email and scaled to $50k MRR in a year. another said they sent 50,000 emails and got 3 deals. same tactic. completely different outcomes. nobody was explaining why. they were just saying "cold email worked for me" and then someone else in the comments says "cold email never worked, try content marketing" and someone else says content marketing took them two years to see any real results

so I started digging deeper into the context for each claim. who was saying it worked, what were they selling, how much time did they have to spend on it, did they have an existing audience, how much capital could they deploy, what was their technical skill level

turns out most of the tactical advice you see is optimized for one very specific situation that looks nothing like whatever situation the person reading it is actually in

here's what i found when i filtered out the noise:

  1. everything labeled a "hack" or "shortcut" worked exactly once for exactly one person and then stopped working. i tagged 134 of these. growth hacking tips, campaign templates that went viral, email sequences that got shared. the person sharing it always hit something that worked for a specific reason at a specific moment. then six months later when someone else tried the exact same thing it failed. nobody acknowledges that the market has moved or the tactic is now saturated. they just say the tactic doesn't work anymore
  2. founder-led sales advice showed up in 312 comments but with completely different timelines attached. some people said founder-led sales worked great for six months then they hit a ceiling. other people said they ran founder-led sales for three years and never hired a sales person. when i looked at what they were selling, the ones who quit founder-led sales quickly were selling to enterprises with 12-month sales cycles. the ones who kept doing it were selling lower-ticket products where the founder could close a deal in a few weeks. same advice. completely different applicability
  3. content marketing had the most inconsistent results. some people said they published weekly for two years and saw nothing. then one post went semi-viral and they got leads. some people said they published monthly and immediately got inbound. when i looked deeper, the people who got immediate results were either writing about a specific problem that was actively trending or they already had an audience from previous work. the people who saw nothing for two years were writing about evergreen topics that nobody was searching for yet
  4. linkedin outreach showed up 267 times but almost nobody mentioned their response rates. they just said it worked. when people did include numbers they ranged from 2% to 15% and i couldn't find a correlation between what they were doing and what the results were. some people were getting responses with highly personalized multi-message sequences. other people said they just sent a simple connection request with a one-liner and got meetings. same tool. no consistent pattern
  5. paid ads advice was split almost perfectly down the middle. half the comments said paid ads were a waste of money and they had better luck with organic. the other half said paid ads were the only scalable channel. when i looked at the context, the people saying paid ads worked well were selling higher-ticket b2b services where a single customer was worth $10k or more. the people saying ads didn't work were selling lower-ticket products where their CAC would eat their margin

what this actually means is that most tactical advice in startup communities is accidentally optimized for survivorship bias. people share what worked for them without adjusting for all the context around why it worked

then people read it, implement it exactly, and when it doesn't work they think they're doing something wrong instead of realizing the advice was only ever applicable in very specific conditions

reddit.com
u/Strong_Teaching8548 — 2 months ago