r/SaaSMarketing

I've made conversations with few founders here over the past couple weeks about why customers cancel.

Most of them track the rate of churn , not the reason and the ones who track the reason use normal survey and do not get good results ..... Also Nobody follows up on the answer.

So you know something is wrong, but not what.

One founder I talked to said something that stuck with me: "I don't need a dashboard. I need to know why."

Curious how others here handle this. Do you actually ask your customers why they leave, or is it mostly a guess?

Building a deep research product with the best width and depth of any tool, and data persistence. I need to market to companies that aggregate data, synthesize that data, and make predictions or decisions based on it. The catch is, I can't seem to talk to anyone in the space because they're all so damn hard to reach compared to other ICPs I've talked to in the past for other products. What to do?

Has anyone here actually had success marketing a B2B SaaS on LinkedIn?

I’m trying to figure out how much of the growth comes from content vs. outreach.

For those who have gotten customers from LinkedIn:

• Were you mainly posting useful/educational content?
• Were you actively reaching out to potential customers?
• Did you use connection requests + DMs?
• Did you comment on other people's posts to get visibility?
• How long did it take before LinkedIn started generating actual leads/customers?

I’m especially interested in hearing from people who started with a small audience rather than people who already had thousands of followers.

Would love to hear what actually worked for you and what turned out to be a waste of time.

Could be anything like - struggling with demo bookings, unsure about the platform, or landing page leaks. Curious to know what's your biggest marketing struggle that's stopping you from scaling!

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I’m working on DMgrow, an Instagram automation tool, and I’m trying to understand how people are approaching AEO in practice.

For those who have experimented with it:

What did you actually do?

What seemed to work?

Any good resources or case studies you'd recommend?

Would especially love to hear from people who have tested this themselves rather than just read about it.

Did somebody had experience in building chatGPT plugin ? I am thinking to create a chatGPT plugin. If it would be approved by openAI review, I would be listed under plugins/finance category. So I guess this would bring me some exposure. Did anyone tried this and how it worked ? For my use case it makes sense becuase i expose data via my platform ? of course it would not wrk for any use case

Hey everyone,

I am a solo founder bootstrapping a vertical B2B software startup for a very niche industry. We are a couple of months out from our official launch, but I have started early outreach. Since my market is tightly defined, I already have direct access to business emails and phone numbers, so I didn't have to buy a sketchy list or scrape blindly.

I just finished running my first cold email campaign to test the messaging. Here are the exact numbers:

\* Delivery Rate: \~97%
\* Open Rate: \~37%
\* Click-Through Rate: \~14.86%
\* Unsubscribe Rate: \~1.5%

The call to action was to get early access / join the waitlist. Out of that first blast, I managed to get 1 enterprise employer to actually sign up and join the waitlist.

I’m prepping my second email campaign to go out to the same list this week, but since I’m doing this completely solo without a co-founder or marketing team to bounce ideas off of, I’m trying to figure out how to interpret these numbers.

For context on the sequence: the first email announced that the software exists and is coming soon. The upcoming second email shifts focus entirely to how the software solves their specific operational bottlenecks.

For those of you experienced in B2B outbound:

1. Are a 37% open rate and a \~14.86% CTR actually decent for a cold vertical B2B campaign, or am I misreading the signal?
2. Landing a single enterprise sign-up on blast #1 is that a reasonable baseline conversion, or a sign the funnel needs a tighter hook before email #2 drops?
3. What do you think about the angle of shifting the second email directly to solving operational bottlenecks after the initial announcement? Any tips on how to structure it without fatiguing a small, niche list?

Appreciate any blunt feedback.

Hi all

I’m a credit controller and have built a small SaaS for automation, recording and basically keeping on top of things and audit trails. With AI of course!

You get my drift.

I haven’t shared as it’s against the rules.

What I’m looking for is a marketing plan! I have started a small google ads test, but that’s only one channel. I am registering with QuickBooks market place & will register with xero once I have 10 users connected to xero.

I do freelance credit control and have built a software to compliment it. Done all my security and compliance stuff, so the software is secure. I’ve put the wheels in motion now for iso 27001 & Google CASA security check, so I work by those standards.

Should I find a professional to build me a marketing plan?

Thanks