r/SaaSMarketing

Quick context so you know this isn't recycled from some youtube guru. I've shipped 8+ products in the last 18 months. My reddit posts have done over 1.5M organic views total and I have never spent a dollar on ads. That turned into thousands of users, paying customers, and running growth for a YC backed company. At 18 lovable invited me to their HQ to demo one of my products to their team. One founder I helped with this exact playbook went from zero to $1.6k MRR in 3 days. Another got 80 users from a single post. My most recent win was 2.3k users in 3 weeks using only reddit.

I skipped college to do this full time, so this is literally all I do. Here's the entire system, nothing held back.

1. Find where your users actually hang out

Most founders post in r/SaaS and r/startups and wonder why nothing converts. Those subs are full of other founders, not your customers. Figure out exactly who your ideal customer is, then find the 3-5 subreddits where THEY spend time. If you're stuck, literally ask claude "where does my target customer hang out on reddit" and it'll map it out for you.

2. Study what goes viral in that specific sub before posting

Sort by top this month, read the top 20 posts, and reverse engineer the titles, formats and tone. Every subreddit has its own culture. A post that kills in one sub dies instantly in another.

3. Accept that nobody cares what you built

"I built X" posts flop because readers are selfish, and honestly that's fair. Every post needs to GIVE the reader something. A story, real numbers, a full guide, a laugh. Your product gets mentioned subtly at most, or only in the comments.

4. The title is 80% of the post

I write 10+ titles before touching the body. Use numbers, they do insane work. "I got 400 signups from one reddit post" beats "how to market your product" every single time. Nail the title first, then write the post.

5. Use the formats that are proven to work

The ones that consistently perform for me: milestone posts (build in public, share your journey with real numbers, people genuinely root for you), receipt posts ("I tried X, here's exactly what happened"), value posts where you give the whole playbook away free (like this one), and humor, which is massively underrated for goodwill.

6. Keep links subtle in the posts.

Safest bet is to drop the links in the comments when someone asks for it. If youwant to get more clickws though, having it in the post body works better. The further up you have it in the post, the moer clicks you would get, but the risk of you getting shown as a promoter increases.

7. The first 20 minutes decide everything

Reddit pushes posts hard based on early engagement. Post tuesday or wednesday morning US time, then live in your comments for two hours. Reply to every single comment, even negative ones. Especially negative ones honestly, a little ragebait keeps the thread alive and reddit counts arguments as engagement.

8. One post is never one post

Winners get adapted and reposted to other subs weeks later. My views didn't come from one viral moment, they came from running this loop over and over for every product.

That's the whole system. None of it is complicated, it's just a grind, and doing the grind while also being the one building the product is what kills most founders. I've felt that on every launch.

Which is why the thing I'm building now is basically this playbook turned into a product. It's called sentrive.

You plug in your product and it spins up marketing agents based on what you're building, they figure out your ICP, where those people hang out, and run the distribution for you. I automated my own job because I've done this loop manually 8 times and I know exactly what it's supposed to look like.

Ask me anything about the playbook in the comments. And if your posts keep flopping, drop your title below and I'll tell you exactly why nobody's clicking it

19, building from sweden

I'll never forget the day I upgraded to a new Mac. It was love at first sight, but then I realized it was just sitting there staring back at me - a blank canvas waiting for some personality. As someone who's passionate about making the most out of my tech, I knew I had to give it some flair. That's when I started experimenting with different wallpapers, icon sets, and widgets to create a space that reflected my style. But, let's be real, even the best-looking desk can't boost productivity if you're not inspired by what's around you.

🔗 https://macplus.pro/

Built this as I am a founder struggling with the most common struggle: "How do I promote and grow my business?"

Managed to curate more than 158+ growth strategies over the last 2.5 years.

This list is sorted according to 20+ different categories, from "Ads" to "Email" to "SEO" or "Design".

It's free, no paywall, no gimmicks.

Do check out GrowthStash.io

Appreciate any feedback on how to make this better for everyone.

Quick intro: So I am 40 and have been an entrepreneur most of my life. Bootstrapped everything. I run a b2c content agency in India since 2010 and after stablizing the ops I got into tech. Founded resumod.co in 2019 which has a decent client base. Again b2c. In 2022 I got a b2b opportunity and we built a tech product which got adopted really quick. The money made me realise why everyone was building b2b tech saas. So we started building an hrtech software - of course with proper due diligence. Our niche was cut out, I knew what I was doing and despite the crowded space there was a lot of opportunity because most products were not solving the actual problem. I know this because I met more than 50 firms and HR guys before we started building the tool. Its called Optymatch.com Unfortunately it took us longer than expected to really get the final stuff ready. We started building in 2024 and it wasn't until 2025 Nov that our product was ready. Of course I kept getting clients to use it but the constant feedback and comparison made us iterating the product constantly.

Nonetheless we completely paused development in Jan this year and I started focusing on sales but our sales has just not picked up. People who come for demos say the stuff it does is very accurate - our USP is the matching algo. Our existing clients are very positive about it and continue to use it prolifically. But we are really struggling to get new clients. The product is just not picking up. We even did a producthunt launch but it was so bad that I was embarrassed to even show anyone we have a PH page.

The major objection is: Most HR agencies already have some old ATS that they are using and are reluctant to shift to a modern platform because a) their data is on the old system, b) the old system was non ai (and old) and so dirt cheap and they dont want to spend more. So they continue to use a poor software whereas we actually show them results on how ours is better.

I have started to feel it was a bad idea to work on this. I could have saved the money. But something tells me it can work, I just need some direction.

I have tried cold outreach, linkedin outreach, I even have a guy on field as well. We have good leads but none converting. We have defined our ICP and we constantly target them. But its just not working out. I have tried conferences like peoplematters and SHRM but the booths are too costly so I back away from these for now.

I am posting here to see if anyone has been in this boat and what should I do differently? I am open to suggestions or questions.

I've been doing motion design for almost a decade, but it's been a while since I realized SaaS and tech clients are where I do my best work, challenging myself to understand briefs and coming up with impossible solutions.

So I made it official this year and rebuilt my business and audience around software and emerging technologies.

I've worked with names like Google, FIFA, and a couple of known studios in the publicity and B2B industries. Now I'm focusing on building my own thing and doing end-to-end projects (scripting, design, and animation).

The video is on the hero page of my website, fesomotion.com, and reflects this niche pivot.

Would love to know any thoughts about this! And surely, if you need to produce a video like this, hit me up. :)

Microsoft Research has introduced SkillOpt, an optimizer that treats natural-language agent skills as trainable parameters instead of fine-tuning model weights. It achieves best or tied-best performance in 52 out of 52 settings across 6 benchmarks and 7 models, including GPT-5.5 with Codex and Claude Code.

SkillOpt frames agent improvement as an optimization problem in text space, deliberately mirroring the structure of deep learning:

• Learning rate → bounded edit budget (prevents destructive rewrites)
• Forward pass → rollout: the frozen agent executes tasks with the current skill
• Backward pass → reflect: the optimizer analyzes success/failure minibatches
• Weight update → bounded skill edits (add, delete, replace operations)
• Validation gate → held-out selection: edits are only accepted if performance improves

Full read: https://aideveloper44.com/blog/skillopt-microsoft-research-optimizer-agent-skills

Website: https://microsoft.github.io/SkillOpt/
Research paper: https://arxiv.org/abs/2605.23904

Volume + generic copy scaled fast because it felt like a cheat code. Everyone piled in. Reply rates tanked. The cheat code is now just the default, which means it's not a cheat code anymore, it's just noise.

Prospect research never got crowded because it takes real time. Checking what someone posted last week. Noticing they just hired three engineers or expanded into a new market. Finding the one line that makes the email feel like it was written specifically for that person and not pasted from a sequence template.

Nobody automated that part well enough to flood it. So it stayed open.

Shortcuts get you into a lot of inboxes. Research gets you a reply.

The funny thing is the research part is also the part that's actually gotten easier to automate recently, not the blasting part. Blasting a thousand emails was always easy. Finding the right signal for each person at scale was the bottleneck, and that bottleneck is mostly gone now if you're using the right setup.

The lane is still open. Most people are too busy blasting to notice.