u/Major-Language8609

Almost cut our content agency at month 9. Sharing what month 18 looks like, ~50-person B2B SaaS.

Wanted to share this for anyone sitting in the month-9 valley right now, because I was there not that long ago and I know how rough it gets.

Quick context on me. I run marketing at a 50-person B2B SaaS, roughly $5M ARR. I hired a content agency 14 months ago, BOFU-focused, interview-led model, low five-figure monthly retainer.

By month 6 we had 8 articles published and zero demos I could attribute to organic. Month 9 was the cliff for me. My CFO floated cutting it, and honestly, half my marketing-lead peer group had already pulled the plug on theirs. I made the case to hold one more quarter and I'll be real with you, I wasn't sure I was right.

Here's what I underestimated: the BOFU ramp is brutally slow. Articles we published in months 1-3 didn't start ranking until month 8-10. The ones from months 4-6 didn't rank until months 11-14. None of that shows up in your dashboard until the second half of year one, so if you're staring at month 9 numbers and panicking, you're basically looking at a snapshot that's structurally incomplete.

By month 14 I was seeing 2-3 demos a month from organic. Month 18 it's 3-5 and still trending up. Blended CAC is roughly half what I'm paying on Google Ads. The thing that surprised me most: it's a handful of articles from months 2-5 doing almost all the work. Not the breadth, not the volume, just a few that hit.

Curious who else here stuck past month 9 and what your inflection point looked like. And honestly, if you cut yours and regretted it later, I'd love to hear that story too.

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u/Major-Language8609 — 2 days ago

Best fintech bank for startups, Relay vs Mercury, I read their complaint threads instead of their marketing pages and here's what I found

Marketing tells you what a product wants to be. Complaints tell you what it actually is in practice. I spent time reading through complaint threads on Reddit, Trustpilot, and BBB for both.

Mercury: the recurring complaint is account restrictions combined with slow email-only support during the restriction. People locked out and unable to escalate. When Mercury works it gets genuinely positive reviews, especially about the UI and developer experience. But the negative reviews cluster around what happens during problems, not during normal use.

Relay: the recurring complaint is UI polish. People saying the app isn't as pretty as Mercury's. Some complaints about no interest on the free plan. What I didn't find much of was people complaining about operational problems: access issues, frozen accounts, unresponsive support.

I realize this isn't science. Self-selected complainers on review sites are a biased sample. But what people choose to complain about still reveals something. Mercury's complaints are about operational disruptions. Relay's are about cosmetic preferences. Those are very different categories of problem.

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u/Major-Language8609 — 2 days ago

Has hiring a business coach actually helped your small business?

I own a small business that’s grown a decent amount over the last couple years, but I feel like I’m starting to hit a wall. Revenue is okay, but I’m still too involved in everything, my team depends on me too much, and it feels like I’m constantly putting out fires instead of actually leading the business.

Currently considering hiring a coach, but still skeptical. Any advice, personal experiences, or input in general would be helpful. Obviously every coach is gonna have great testimonials on their site, so I figured here would be a better resource for unbiased info.

Just looking for advice, or specific coaches to work with or avoid, thanks.

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u/Major-Language8609 — 4 days ago

Relay vs Mercury for best online business bank account, switched about a month ago and honestly surprised myself

so i finally switched from mercury to relay about a month ago after seeing it mentioned a bunch and here's my honest take as someone who is not a banking expert at all

the sub-accounts are immediately useful. like immediately. i set up taxes and operating the first day and just having them as separate numbers changed how i look at my money. on mercury i'd check the balance and see one number and try to remember how much was supposed to be for what. now each thing has its own number. way less stressful.

the app is not as nice as mercury. that's real. mercury is genuinely pretty. relay looks like it was designed by someone who prioritized function over form. which is fine for me but if you really care about that stuff it's worth knowing.

haven't needed support yet so can't really comment on that.

overall i like relay more than i expected and miss mercury less than i thought i would.

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u/Major-Language8609 — 5 days ago

Hardcover book printing cost vs paperback, when is the upgrade actually worth the price

Trying to decide whether to print my next book as hardcover or stick with paperback like the first one, and the cost difference is significant enough that I want to think about this carefully before committing the budget.

Quick numbers from quotes I've gathered on a 200 copy run, 6x9 trim, around 280 pages. Paperback is coming in around $4 to $5 a copy depending on the printer.

The thing is, the people who DO appreciate it really appreciate it. My first book was paperback and I sold a decent number at signings. But the few readers who specifically asked if I had a hardcover version were also the readers most willing to spend $25 or $30 on a signed copy. Coffee table readers, collectors, gift buyers especially around the holidays, library prospects.

I'm leaning toward doing a small hardcover run, maybe 50 to 75 copies, alongside a larger paperback run of 200. The hardcover copies become premium signed editions for events and direct sales, the paperbacks become the main inventory.

Anyone done a hybrid run like this and was it worth the complexity. Or did you just commit to one format and never look back. Genuinely uncertain about the economics here.

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u/Major-Language8609 — 5 days ago

Video production companies in chicago and the payment conversation we need to have more openly

I've been a freelance DP in the Chicago market for a while now and the thing I wish someone had told me earlier is that payment reliability varies wildly between companies and there is almost no public information about which ones are actually trustworthy.

The whisper network exists but it's patchy, it depends on who you know and whether the people you know had bad experiences with the same companies you're about to work with.

What I've noticed over time is that the companies with the worst payment records tend to have a specific profile: mid-size, owner-operated, growing faster than their finance infrastructure, doing interesting enough work that crew keeps saying yes anyway. The companies with the best records tend to be either small enough that the owner personally manages cash flow or large enough that they have a real AP department.

I'm not naming names in a public post but I'm curious whether others in the Chicago or Midwest market have developed a reliable way to screen for this before accepting a booking.

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u/Major-Language8609 — 5 days ago

ADHD evaluation after ten years of anxiety treatment that wasn't working and it turns out the anxiety was a symptom not the cause

I want to share this because I spent a decade being treated for the wrong thing and I think it's more common than anyone talks about diagnosed with generalized anxiety disorder at 22, in and out of therapy since then with different therapists and different approaches, CBT, ACT, some medication that helped a bit but never really resolved anything, and I made progress on managing the anxiety but the underlying experience never changed the way I expected it to, because I still felt constantly behind, constantly overwhelmed by things that seemed manageable to other people, and unable to follow through on things I actually wanted to do At 32 a friend with ADHD said "everything you just described is what my ADHD feels like" and something clicked, so I got an evaluation, it came back positive, and the psychologist explained something I hadn't understood before: a lot of what I'd been experiencing as anxiety was the downstream effect of ADHD, because the chronic sense of being behind, the cognitive overload, the avoidance, those were responses to a brain that couldn't regulate attention and working memory the way the anxiety treatment model assumed it could The anxiety treatment helped me cope with the anxiety response but it couldn't touch what the anxiety was actually responding to, and that distinction changed everything I'm not saying anxiety isn't real or that ADHD explains everything for everyone, I'm just saying it was the question nobody thought to ask me for ten years

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u/Major-Language8609 — 6 days ago

Any recommendations on flashcard apps?

Looking for genuine flashcard app recommendations from people who use them weekly, not just downloaded once and forgot. I've been on physical index cards forever but the finals load coming up is making me reconsider digital options.

Specifically curious about which apps handle image based questions well (since my study material is heavy on diagrams, anatomy and organic chem mechanisms), how steep the learning curve is for someone coming from paper, and whether the ai card generation from notes is genuinely useful or just a gimmick. Mobile and desktop sync reliability matters too since I switch devices a lot.

Open to free or paid. Drop what worked for you and what didn't

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u/Major-Language8609 — 6 days ago
▲ 19 r/CIO

AI ITSM vendor RFP: the questions that exposed the bullshitters in our 6-vendor pilot

Did a structured 6-vendor pilot last year for AI ITSM, 2200-person org. Every demo claimed 60-70% deflection. None of them delivered that in our pilot. Few things that ended up being our actual BS detectors during the eval if its useful.

First one was just asking how each vendor defines auto-resolved. We got 4 different definitions across 6 vendors. A couple of them were counting any ticket where the chatbot suggested an article as auto-resolved even when the user came back and opened a new ticket 20 min later. That alone disqualified a few.

Reference customers were the next filter. Asking for one specific customer hitting >30% deflection in our category, in our headcount range, that we could call. Several vendors couldnt produce one. One vendors best reference was at 18%.

KB fragmentation question was the third. Our docs are spread across confluence, sharepoint, Slack channel pins, and an old wiki none of us can kill. Asking each vendor for their honest deflection floor on a fragmented KB before any cleanup separated the tools that genuinely need a clean KB from the ones that adapt.

Decisive one for us though was multi-turn behavior. Specifically, what happens when the user changes scope 4-5 messages in. Half the vendors had no answer. Of the half that did, only 2 could demo it.

Curious what questions other CIOs added that we missed.

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u/Major-Language8609 — 7 days ago

How do you actually vet a telehealth GLP-1 provider before handing over your credit card?

I'm new to this and the number of options is overwhelming. Everyone seems to have a referral link and a five star review. I genuinely can't tell what's real.

What are the actual questions you should ask before signing up with anyone? Like what should a legit provider be able to tell you without you having to pull it out of them? Pharmacy name, COA availability, what's actually in the medication, refund policies, what happens if there's a shipping issue.

What are the red flags that made you move on from someone and what are the green flags that made you stay?

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u/Major-Language8609 — 7 days ago
▲ 2 r/ehs

Exposure control plans for small businesses, when your IH budget is zero but the hazards are real

I consult for several small manufacturing companies that can't afford a full-time industrial hygienist. They workers in contact with solvents, acids, welding fumes, and metalworking fluids daily, but their entire EHS budget might be twenty thousand dollars a year, which barely covers compliance.

The standard approach of exposure assessments, personal monitoring, and exposure control plans costs more than their entire safety budget. So the question becomes how do you provide meaningful worker protection on a shoestring?

I've been using a tiered approach, control banding based on SDS hazard information and established control methods to determine which workstations need monitoring versus which can be managed with current procedures.

For other IH consultants working with small businesses, how do you balance adequate protection with the reality that these companies simply can't afford sampling?

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u/Major-Language8609 — 7 days ago

Video production companies in chicago and the payment conversation we need to have more openly

I've been a freelance DP in the Chicago market for a while now and the thing I wish someone had told me earlier is that payment reliability varies wildly between companies and there is almost no public information about which ones are actually trustworthy.

The whisper network exists but it's patchy, it depends on who you know and whether the people you know had bad experiences with the same companies you're about to work with.

What I've noticed over time is that the companies with the worst payment records tend to have a specific profile: mid-size, owner-operated, growing faster than their finance infrastructure, doing interesting enough work that crew keeps saying yes anyway. The companies with the best records tend to be either small enough that the owner personally manages cash flow or large enough that they have a real AP department.

I'm not naming names in a public post but I'm curious whether others in the Chicago or Midwest market have developed a reliable way to screen for this before accepting a booking.

reddit.com
u/Major-Language8609 — 8 days ago
▲ 35 r/keto

Sugar free snacks that don't give you the dreaded stomach issues

Ok so I know we've all been through the sugar alcohol horror stories. I learned the hard way with a bag of sugar free gummy bears from amazon that I don't need to elaborate on. But I've found a few sugar free snacks over the past few months that don't wreck my stomach and actually taste decent.

Lily's chocolate chips. I eat like a small handful straight from the bag for a chocolate fix. The salted caramel ones are really good.

Cheese crisps with everything bagel seasoning. Not sweet obviously but I count these as snacks.

Pecans. Simple, fatty, filling. A small handful keeps me going for hours.

Shameless gummies. Only gummy type thing I've tried that doesn't destroy my stomach within 30 minutes. I was skeptical but my gut handled them fine.

Sugar free jello. The classic. I make it in bulk on sundays.

The key for me is reading what type of sweetener is used. Maltitol is the one that ruins me every time. If I see that on the label I just put it back. Erythritol and allulose seem to be fine for my system but everyone's different obviously.

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u/Major-Language8609 — 8 days ago

Which glutathione is best for post-acne dark spots

The form question is genuinely confusing and I can't find a straight answer anywhere. Reduced glutathione, liposomal, IV, precursors like NAC. The price range is enormous and the bioavailability claims vary wildly.

What the research suggests: standard oral glutathione has absorption issues because it gets broken down in digestion before it reaches circulation. Liposomal versions protect it through that process. NAC as a precursor lets the body produce its own glutathione which some evidence suggests is more effective than trying to deliver it directly.

For skin the mechanism is clear. Glutathione inhibits tyrosinase, the enzyme involved in melanin production. That's why it keeps coming up in hyperpigmentation conversations, the biology is actually there.

I currently get L-glutathione through mindbodyskin by clearstem as part of a broader hormonal acne formula. Not a standalone high dose glutathione supplement but I noticed the dark spot improvement after a few months on it, which I wasn't expecting going in. Wondering whether anyone has layered a dedicated glutathione supplement on top of something like this and whether the difference was noticeable.

Edit: No idea why was it removed, here's me trying again. Thanks

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u/Major-Language8609 — 9 days ago

Warm outreach automation demo showed activity on accounts we'd basically written off, not what we expected

Our outbound motion had gotten pretty mechanical. High-volume sequences to ICP accounts, low reply rates, reps increasingly skeptical of list quality. I knew it needed a rethink but wasn't sure where to start.

Sat through a demo with tapistro and it focused on warm outreach automation and the first thing they did was pull accounts from our segment that had shown signal activity in the past 30 days. Not new accounts, accounts already in our CRM that we'd tagged as low priority or stopped outreach on.

Three of the first five had job changes in the buying committee. One had been on the pricing page twice. Another had G2 activity in our category from two contacts. We had none of that surfaced anywhere in our stack. Those weren't cold accounts. We just had no visibility into what they'd been doing.

Edit: No idea why was it removed, so here's me trying again!

reddit.com
u/Major-Language8609 — 9 days ago

Rovo deflection at 4 months: 18% on a 1200-person org. Expected 35%. What are we missing?

Rolled out Rovo across our 1200-person org for IT helpdesk in January. The deck pitched 35-40% tier-1 deflection by month 4. We are at 18.

What we tried: rebuilt the Confluence KB with the Rovo template (helped marginally). Added agents for the top 6 ticket categories (categorization got better, deflection didn't move). Narrowed scope per agent and tuned search relevance. Opened a partner ticket, got referred to professional services which felt like a concession.

Stuff i think we got wrong:

  • KB is written like documentation. real tickets are phrased like i cant get into the thing
  • anything multi-step (group adds, conditional access) opens a ticket anyway
  • slack handoff to a human is rough enough that users DM IT directly
  • a chunk of what shows as deflection was stuff our scripted flows already handled

Anyone here actually hitting 30+ in a similar sized org? Curious what your config looks like, what categories you gave up on, and whether the slack experience is working or your users route around it.

Would rather know we're running it wrong than write a renewal rec to leadership.

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u/Major-Language8609 — 9 days ago

How do smaller labs usually handle chemical inventory and SDS management?

I recently moved from a big university lab into a small biotech startup, and one thing I've noticed is how different chemical management looks outside of academia.

At the university we had pretty structured systems for everything—chemical inventories, SDS databases, waste procedures, storage rules, etc. It was all managed through EHS and you didn’t really think about it much because the process already existed.

At this startup it's more… informal. Most chemicals are tracked in a spreadsheet (when people remember to add them), and SDS are mostly saved in a shared drive. It works okay for now, but it does make things a bit harder when you're trying to check compatibility, track what we actually have on hand, or figure out disposal.

I’m curious how other small labs handle this. Do you usually just run a spreadsheet + shared folder setup, or do most companies eventually move to some kind of chemical management system once they hit a certain size?

Feels like one of those operational things nobody talks about until the lab starts scaling.

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u/Major-Language8609 — 10 days ago