What AI use cases are actually “material” enough to get approved?
I was reading an interesting article about how a lot of AI use cases create value, but not all of them are “materially” visible in the numbers. There seems to be a gap between the types of projects companies invest in and the ones that actually show a "material" return.
Part of that gap, I think, has to do with the fact that a lot of the investment today is going into improving individual productivity. Copilots, assistants, tools that help people move faster.
And let’s say that works. Maybe something that used to take a week now takes a day. But then what happens with the rest of the time?
Is it actually being used in something more valuable, or does it just get absorbed into other low-impact tasks? or even nothing at all?
When AI is applied at the process level, things change. You’re redefining how the work gets done. Tasks get reorganized, and that time saved is usually reassigned in a more intentional way.
Which brings me back to the original point: which AI initiatives are actually getting executive or board-level backing?