u/Dense_Common_7053

I am currently running 2 SEM campaigns, 1 in UK (Cities), 1 in the entire US.

First week of the campaign we received some spam leads, and some good quality leads for US campaign.

While for UK, we’ve only gotten 4 leads in total we’ve been running our campaign for 3 weeks in total.

Major pivots:
UK - shifted targeting from entire UK to cities/boroughs since spends was not scaling.

US - more on refining the kws, and ad groups, turned off AI Max as we only got 2 conversions and burned too much money.

Week 3, we didn’t receive a lot of leads, around 5 just last week.

At this point I am thinking for launching Demand Gen and Pmax as supporting campaign.

Any thoughts on this? Hope someone can help me.