u/Zealousideal-Owl6888

I am managing a google ad campaign for a corporate event company. they gave me a list of their top 50 or so venues where people tend to book. My thought is we could add keywords for each venue. But would this hurt campaign performance?

I am thinking we phrase match things like "corporate event venue name" and "corporate conference venue name", etc.

This would lead to having hundreds of additional keywords. Is this a problem in Google ads? I seem to be seeing conflicting answers online.

Not a dentist, my background is IT. I'm wondering how dentists handle things like risk assessments, disaster recovery plans, and the other written documentation that HIPAA requires. Is this stuff normally handled internally? Do IT staff write this? Or are there companies hired exclusively for writing this documentation?

Also, is it common for this sort of documentation to be overlooked? Every dentist I have talked to about this seems to know they are missing lots of documentation, but it just isn't a top priority because they have teeth to work on. Is that normal? And is this a big enough pain that a business could be built around doing this sort of documentation for dentists?