Performance Max with store goals for a local business (restaurant)
Hi! What is your most functional configuration for Performance Max campaigns with store goals?
Do you use Maximize conversions or Maximize conversion value?
Do you set a radius in Km around the business or leave freedom to the Google Ads algorithm? (Google also discourages setting a manual radius in PMAX campaigns with store goals).
Furthermore, I noticed that by removing directions as a conversion goal and keeping only "Store Visits" and "Click To Call", the quality of clicks and impressions increases significantly.
By also keeping directions, the sponsored ads are seen and clicked even in cities very far from where the restaurant is located.
By keeping only "Store Visits", they are seen around the business and in nearby cities, obviously also increasing the cost per single click, despite this the cost per single store visit is significantly lower.
In my opinion, you start with Maximize conversions and keeping all conversion goals active for at least a month.
When the "Store Visits" conversion is activated (usually within 2 months), you switch to the configuration with only Store Visits.
Obviously this is if the business goal is to bring as many people as possible inside the business, a restaurant in my case.