r/Agent_SEO

Doing digital marketing for a while and now this same question keeps coming up with clients- rankings is fine so why is traffic dropping? Pretty sure it's AI Overviews grabbing clicks before people even hit the site but I wanted to know how people here are actually dealing with it not just the theory.

Few things I'm genuinely curious about:

1. Are you writing/structuring content differently now to get showed up in AI answers or still optimizing the old method for SERP rank?
2. Has your traffic mix shifted at all more coming from Reddit, YouTube, forums instead of straight Google organic ?
3. Is anyone tracking AI citations as an actual metric or is it still too hard to measure properly ?

AI Overviews, ChatGPT, Gemini and zero-click searches are changing how people discover brands.

Great for getting opinions from SEO professionals.

Stop writing content just to include keywords. ❌

Google ranks content that satisfies search intent 🎯, not content that repeats the same keyword 20 times.

Before writing any page, ask yourself:

🔍 What is the user actually looking for?

📚 Do they want information, a product, or a service?

💡 Does my content answer their question better than my competitors?

The better you match search intent, the better your rankings will be. 📈

Remember: Write for people first, optimize for search engines second. 🤝

What do you think is more important in SEO: Keywords or Search Intent? Let me know in the comments! 👇

#SEO #DigitalMarketing #ContentMarketing #Google #SearchIntent #SEOTips #Marketing #Growth

I run a small ecom pet brand (mostly dog supplements + a couple “fun” accessories). Been at it 3 years, full-time last 18 months. Things were fine until the last 6-8 months - ad costs up, margins down, way more competitors popping up on Amazon and TikTok.

This really hit me last week when my accountant asked which products are actually profitable after ad spend…and I kinda froze. I track ROAS but not super tied to margin by product, so some “bestsellers” might actually be losers.

I’ve been binging stuff on PPC/SEO/email and ended up on a few agency pages, one of them was this pet-specific one netpeak while doomscrolling at like 1am. They talk a lot about product portfolio strategy and aligning ads with margin, which sounds smart, but also like agency pitch-speak, could be wrong though.

For anyone who runs a niche ecom brand (bonus if pet-related): did hiring a specialized agency actually help profits, not just revenue? How did you decide what to outsource vs keep in-house? And how did you avoid getting locked into an expensive retainer that doesn’t pay off?

Curious how many of you are treating this as a priority right now vs. still focused on traditional SEO signals. With AI Overviews and chatbot answers pulling more traffic away from clicks, it feels like author bios, credentials, first-hand experience content, and trust signals matter more than ever.

What's actually moving the needle for you? Curious if this is client-fundable yet or still a "nice to have" you're doing on your own time.

As AI Search becomes a larger discovery channel, I'm seeing more people focus on mentions and citations.

Personally, I think those metrics are useful, but they only matter if they eventually contribute to leads, sales, or brand growth.

What does success look like in your reporting today?

• AI referral traffic
• Citations
• Brand mentions
• Conversions
• Something else?