u/allencodemma

In Google Ads, I created a conversion action, which is first_open, from Google Analytics events. And I set that as a goal for the campaign. The ads link to App Store downloads.

Now, I can see first_open events from Google Analytics, I can see ads clicks from Google Ads, and I can see app downloads from Apple Connect. But from Google Ads, the conversion is always zero for all the ad groups of the campaign. So I am wondering are the downloads from organic traffic, or are they from the ads (click->app store->downloads) but Google Ads could not track it.

Any help is really appreciated