u/SpaceWorried

So I'm in a situation where my Google campaign is getting dinged for having poor landing page experience, and i'm wondering if, for example, for a bathroom remodeling company, at its core bathroom remodeling has multiple synonyms that would all be searched that are all very similar. You have:

• bathroom renovation
• bathroom contractor
• bathroom remodeling contractor
• bathroom renovation contractor

Now the question is, do you have those separated into multiple ad groups, or do you have it under one ad group, or just have an all-encompassing landing page? The issue that I'm seeing is that, within an all-encompassing landing page, a lot of the keywords are getting below-average landing page experience ratings. That leaves me wondering: is it better to separate all three of those into specific ad groups, but then I'm worried about budget and how it's going to take my campaign's budget and split it between the three, and if that's better.

Local general contractors and remodeler all have at least one and others have several GBP’s in my area, all with addresses. To me seems like 90% or just fake storefronts, or shared workspaces.

Is the only way to compete to do the same? Any tips on at least getting my current office to show as a storefront. We do operate out of it, and have weekly meetings with clients there.

Been stuck in verification limbo for 2 weeks with no update now