u/alexmariamoses

I am seeing more discussions around AI search engines citing brands without traditional backlinks. Curious what others are seeing.

This is specifically related to B2B, Services or SaaS industry, Current our authority is 26, i audited using all the LLMs, all the GPTs say your authority is low, how do I improve this

• Regular backlinks (BookMarking, Directory, Classified
• Guest post
• PR mentions?
• Reddit discussions?
• Wikipedia presence?
• Original research? - currently trending
• Strong E-E-A-T signals? Content quality - we publish 4 to 5 new blogs

What else matters to improve the authority.

One of my biggest and most expensive Google Ads mistakes was blindly following recommendations from Google Ads reps.

In Most cases, I was encouraged to broaden targeting, add a new pmax campaign and AI Max Campaign, increase budgets, adopt automated bidding too early, and enable recommendations that ultimately increased spend without improving lead quality or ROI.

To be clear, some recommendations can be useful, but I've learned that Google's goals and an advertiser's goals aren't always perfectly aligned.

Now I treat every recommendation as a hypothesis to test rather than something to implement immediately.

Has anyone else had a similar experience? What was the most expensive Google Ads lesson you've learned? Thi

I am seeing more discussions around AI search engines citing brands without traditional backlinks. Curious what others are seeing.

This is specifically related to B2B, Services or SaaS industry, Current our authority is 26, i audited using all the LLMs, all the GPTs say your authority is low, how do I improve this

• Regular backlinks (BookMarking, Directory, Classified
• Guest post
• PR mentions?
• Reddit discussions?
• Wikipedia presence?
• Original research? - currently trending
• Strong E-E-A-T signals? Content quality - we publish 4 to 5 new blogs

What else matters to improve the authority.