Google Ads instantly flags new account for “Financial products and services disclosures” – how can I fix this?
Hi everyone,
I created a new Google Ads account to advertise a German fixed-term deposit comparison/lead generation website.
As soon as I create the campaign, the ads are disapproved for:
“Financial products and services disclosures”
The website provides information and comparisons about Festgeld offers. We are not a bank and we do not directly accept deposits or manage customer funds.
The website already has:
An Impressum with the business name and physical address
Contact information
Privacy Policy and Terms
Information explaining that we are a comparison/lead generation service
Disclosure that the service is free for users
Information about possible commissions from providers
However, the ads are still rejected immediately, even on a newly created Google Ads account.
Has anyone experienced this issue in Germany?
Do I need to:
Add the disclosures directly to every landing page?
Complete Google’s financial services verification through G2RS?
Apply as an approved third party, affiliate, or lead generation company?
Remove bank logos and references to specific banks?
Submit a manual appeal after updating the website?
I would appreciate advice from anyone who has successfully resolved this policy issue.
The exact German policy message is:
„Offenlegungen im Zusammenhang mit Finanzprodukten und -dienstleistungen“
Thank you.