Is it me or is anyone else having such a hard time with Google Ads "Ask Advisor" feature that's in Beta stage? I've been struggling with it so much due to all the inaccurate information it gives me that I've given up on using it, period. If you're curious if it's helpful, let it be known that it's currently not that great and has created me way more headache than help thus far.
Hey everyone!
I’m running Google ads to 3 different companies at the moment, and the results are not that good so far, and I’ve made the beginner mistakes of stopping campaigns out of fear, changing settings out of spite, etc, etc, but I think I’m starting to get a grip on the situation.
I come from a Meta advertising background, I’ve managed to get 20x ROAS(!) on certain occasions. Obviously it’s two different breeds to advertise on Meta and Google Ads, but still.
The niches I’m running advertisements in is in the Roofing, Heating, and Asphalting niche (road construction), with varying budgets.
However the fixes I’ve tried so far showed negligble conversions. The roofing company is (I’m emberrased to say) at 600-700 dollars spent so far, with maybe 5-8 conversions. The asphalting is at maybe 500, but same amount of conversions. Interestingly, the heating company only spent 100 dollars, and got, again, 5-8 conversions.
Obviously I’ve tried the usual “fix your landing page” tip, I’ve researched numerous contractors both in the country the ads are running in, and in the US as well, and I’ve tried to apply their techniques as best as I could, I even asked if any of them do some sort of a sale, and they do (!), so I put up ”400$ off your roof” and “Get a new boiler for 45% down and 0% interest for 12 months” but nothing came out of it so far. I thought the problem was rapport, so I extended the parts where the lp talks about the company, showed even more reviews, etc. The list is too long to say the things I’ve edited on the LP, but at this point I’m confident to say that it’s a well-built LP, but I’m obviously open to being wrong.
The other thing was obviously trying actually unique headlines in gads, with the USPs mentioned, and various different styles, changing descriptions, sitelinks, but none of them seemed to work well. or at least the results, again, were negligble.
The campaign was geographically restricted to the contractor’s service area, while the keywords themselves were mostly generic Phrase Match terms like ‘roofing’ and ‘roofer’. That made basically no conversions. The reason why I kept on going for those specific keywords, is because other variants (like what I’m about to show in the next paragraph) has less traffic, and sometimes the usual “roofer near me” and variants are not even approved because of low traffic. This was ALL on max conversions. One generic roofing keyword received ~86 clicks and 0 conversions, while a much more specific roofer/tinsmith-intent keyword got 3 conversions from 12 clicks. Small sample obviously, but that’s what made me question whether I’m simply buying too much generic intent
Yes, I did filter bad keywords regularly.
Then I finally switched to exact match keywords, like [roofing in (city)] and other usual variants of that, eith SOME phrase matching. Since the last campaign mostly spent its budget on one keyword, I made the decision to make multiple campaigns, and seperate the keywords from eachother, so they don’t eat eachother’s budget, and we can test appropriately. This is on max clicks with a CPC limit (the clicks barely even touch the limit), and I’m planning to go max conversions on these campaigns IF they do well at 15 conversions.
Is there anything else I completely forgot about?
I played around with the thought of doing tCPA campaigns with broad matching, OR even doing PMax campaigns, but after researching it, I see 50-50 results from people around the world when they tried using them, and almost everyone recommends Max clicks exact match campaigns.
If someone could pinpoint me in a direction that would be worth to actually check, or if there is anything I’ve missed and someone could correct me, then I’d really appreciate it.
(P.S.: I know some parts of Reddit is really anti-AI, but I even thought about just naturally incorporating ai chatbots, with obviously fed context so they could answer appropriately, but I’m not sure if anyone had any success with it, or if they just did the usual tap-to-call and form submissions. I know a chatbots work well on SEO pages, but on ads? this is an entirely different conversation, I know, just food for thought)
Since your ads performance matter more than Ad Strength, do you just completely ignore it?
Writing 15 headlines sometimes can get messy especially if you're not pinning them. Is it better to just write five good headlines, or is it still better to force yourself to write 15 headlines and pin each of them in a different position?
The same question for descriptions and site links. You're probably leaning on a description and site link that will most likely convert. Do you just write those, or still follow Google Ads' recommended number?
For anyone who’s been using GA4 for a while: what are the tips you wish someone told you early on?
Is it still important to know ga4?
Appreciate anything you’re willing to share.
Im running google ads with 2 seperate search campaigns. I have them seperated by busy/slow days. The slow days have a budget of $170 a day, while the busier days have a budget of $250 a day. So, in total my spend shoud've been 6K. Instead, it was 12K. Google spent double my budget on the days that were scheduled for the $170, and double my budget for the days that were scheduled for the $250!!
I don't get how to segment the days then. I tried bid adjustements which didn't work either. I don't want to lower overall spend under 6K, I just want to spend more on the busier days. Im running max conversions, no Troas or Tcpa.