u/Ok-Bumblebee143

For anyone who’s been using GA4 for a while: what are the tips you wish someone told you early on?

Is it still important to know ga4?

Appreciate anything you’re willing to share.

Hey everyone, I’m totally new to Performance Max (PMax) and I'm confused about the best way to handle creative assets.

Is it better to give PMax raw, unedited photos (like organic, shot-on-phone style images) or already created, highly polished ads that have text overlays, logos, and heavy design?

Since PMax mixes and matches everything into different formats across Search, YouTube, and Display, I’m not sure if uploading fully finalized ad creatives ruins how the AI is supposed to work.
How do you guys usually approach this when setting up a new campaign? Any tips for a beginner would be awesome. Thanks!

Is it still recommended to start on maximise clicks and not maximise conversions for an account that doesn’t have that much conversion data to work with?

Looking for some input on budget increases across three Non-Brand Search campaigns, all running Smart Bidding.

Does increasing budget affect learning phase still?

Proposed one-time increases:

• Campaign A (£450/day): +30%
• Campaign B (£150/day): +34%
• Campaign C (£110/day): +42%

Would you apply these in one go or stage them? And if staging, what interval would you go with?

Running a Shopify store with the Google & YouTube channel handling GA4 and Google Ads conversion tracking natively. GTM is also installed but not yet live.

A few questions for anyone who's worked with this kind of hybrid setup:

1. Is a Conversion Linker tag needed in GTM if Google Ads conversion tracking is already being handled natively through Shopify?

2. Is a Google Ads Remarketing tag needed in GTM if remarketing audiences are already being built through the native channel?

3. Are there any tags genuinely worth running through GTM that Shopify's native setup can't cover

Thanks

Running Google Ads for a wedding photographer - PMax wedding planning search themes, looking for feedback

Managing Google Ads for a wedding photographer. lmited budget of 400 dollars

Already running a high-intent Search campaign targeting active photographer searches (wedding photographer [location], documentary wedding photographer etc.). Also running PMax with wedding planning search themes (wedding venues location, wedding planner location, how to plan a wedding etc.) to target couples in planning mode before they start searching for a photographer.

Questions:

1. Is PMax with planning-phase search themes an effective way to reach couples before they start searching for a photographer?
2. Is it a good idea to run p max like that
3. At this budget level, would you run PMax alongside Search or put everything into the high-intent Search campaign?