u/Miserable_Light_9493

Im running google ads with 2 seperate search campaigns. I have them seperated by busy/slow days. The slow days have a budget of $170 a day, while the busier days have a budget of $250 a day. So, in total my spend shoud've been 6K. Instead, it was 12K. Google spent double my budget on the days that were scheduled for the $170, and double my budget for the days that were scheduled for the $250!!

I don't get how to segment the days then. I tried bid adjustements which didn't work either. I don't want to lower overall spend under 6K, I just want to spend more on the busier days. Im running max conversions, no Troas or Tcpa.

Im running google ads with 2 seperate search campaigns. I have them seperated by busy/slow days. The slow days have a budget of $170 a day, while the busier days have a budget of $250 a day. So, in total my spend shoud've been 6K. Instead, it was 12K. Google spent double my budget on the days that were scheduled for the $170, and double my budget for the days that were scheduled for the $250!!

I don't get how to segment the days then. I tried bid adjustements which didn't work either. I don't want to lower overall spend under 6K, I just want to spend more on the busier days. Im running max conversions, no Troas or Tcpa.