▲ 6 r/ppc_+1 crossposts

GTM tag architecture

Hi!

I have a question about GTM tag architecture in a multi-location setup where I manage multiple sub-accounts under an MCC.

Today, all Google Ads conversions are set up via GA4 import. In GTM, I already have a global GA4 Google Tag (G-123) firing correctly on all pages. Event tracking and e-commerce are working properly in GA4.

However, when I check the Google Ads panel for one of the sub-accounts (local accounts) under MCC, in the tag diagnostics section, I see the classic warning “No Recent Data / Your tag has never been detected” for the AW-123 ID of that specific account.

A few questions:

  1. Do I still need to install the Google Ads tag (AW-123) if I’m already importing conversions from GA4 into Google Ads? Is installing this tag only useful to remove the warning in the diagnostics panel?

  2. Since this is an MCC setup with multiple accounts, each with its own AW-123 ID, would I need to create a separate Google Ads tag for each account in GTM? If yes, should each tag fire on all pages, or should it be restricted per location (e.g., Page Path = /example/)?

  3. Is it also needed to add the Google Ads destination link inside GA4?

Any clarification would be appreciated.

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u/brrrc208 — 7 days ago

Recomendações GPU

opa, gostaria de sugestões de GPU para rodar fifa 26 e alguns jogos 'médios' no menor valor possível, e uma mínima que me supriria para rodar 144hz 1080p/2k. penso em comprar usadas mesmo. aqui uma 1050 está 250 por exemplo, seria mt fraca?

meu pc - cpu ryzen 5 5600g, 16 ram, placa mãe a520m-a pro

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u/brrrc208 — 13 days ago

o que fazer?

olá!

estou com um iphone 12 128gb

saúde da bateria nos incríveis 73%

o que está compensando fazer?

-trocar bateria? 200 reais na região (não deve ser original. compensa?)

-vender por pechincha e pegar um novo? usado? qual está compensando?

meu uso é básico: wpp, redes sociais, etc. (preferência iphone)

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u/brrrc208 — 2 months ago

Hey everyone,

I’m running into some tracking accuracy issues with WooCommerce + GA4 and wanted to get your thoughts.

Setup:

  • WooCommerce
  • GTM + GTM4WP
  • Standard e-commerce events

Issue:
There’s a gap between WooCommerce orders and GA4 purchases.
On some sites it’s ~8/10, on others closer to ~5/10 — so pretty inconsistent.

What I’ve checked:

  • Events firing normally, tested through Preview mode
  • transaction_id is present
  • No obvious duplicates
  • Values look correct

I think it might be related to client-side tracking limitations (like ad blockers and cookies), possible issues with how GTM4WP pushes data, etc.

What I’m thinking:

  • Moving to a custom dataLayer (with devs)
  • Server-side tracking (never worked with that)

Questions:

  • Maybe a custom dataLayer help instead using GTM4WP?
  • Is server-side a good alternative to ensure better accuracy? If so, what should I consider given that I’ve never implemented it this way?

Would really appreciate any insights or experiences 🙏

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u/brrrc208 — 3 months ago