Regarding the Impact of Increasing the Target ROAS for Pmax Campaigns
I currently have four PMax campaigns running on Google Ads. Three of these campaigns have maintained a ROAS of 5 or higher (based on data from the last 20 to 30 days). Furthermore, the daily budget for each of these campaigns is consistently being fully utilized.
Previously, the target ROAS for these campaigns was set at 220%. I have now increased this target from 220% to a range of 250%–270%. I would like to know: can I expect to see a further increase in conversion value as a result of this adjustment?
u/homelody_net — 2 days ago