u/da_mfkn_BEAST

Managing meta ads for a licensed HVAC company covering Dallas and San Antonio. $80/day, instant forms, broad targeting. Client is on the verge of walking.

I've thrown everything at this. Multiple creative angles, energy savings, health/air quality, financing ($34/month through 15+ lenders), free inspection, buyback program for old units, before/after images, AI creative, real job photos, Spanish and English copy. Nothing is moving the needle. CPL is high, lead volume is low, and the client has lost patience.

The problem is the market is just brutally competitive. Dallas and San Antonio HVAC in May is a bloodbath. Every company is running the same offers and the same hooks.

I just told the client they need to get their lead technician on camera, authentic, unscripted, real job site, and film two videos. One for tune-up season, one for installations. My theory is that everything I've been running (only static ads) looks like every other HVAC ad and real video might actually stop the scroll.

Hoping that's the move. Not 100% sure it is.

Anyone running home services in saturated markets on Meta? What's actually working for you right now?

Been running Meta for an HVAC company in Texas (Dallas and San Antonio) and I'm in full crisis mode. Client is angry and threatening to leave and honestly I don't blame them.

Here's everything I've tried:

• $19.95 AC tune-up limited time offer
• New AC installation at $34/month financing
• Before/after static images
• AI generated images
• Real job site photos
• Spanish AND English creatives
• Energy bill savings angle
• Free inspection angle
• Health/air quality angle
• Buyback program ($100–$1,000 for old units)

Budget is $80/day, DFW and San Antonio. Broad targeting, instant forms, all running in the same ad set with creative diversity.

Result: barely any leads, CPL is terrible, client is pissed.

The market is brutal, Texas HVAC is one of the most saturated markets in the country right now and every competitor is running the same free inspection and financing offers.

I just recommended the client film two videos, real tech on camera, authentic, no AI, and I'm hoping that shifts things. One angle for tune-ups, one for installations. Fingers crossed.

Has anyone cracked HVAC on Meta in a competitive market? Genuinely open to anything at this point.

Hey everyone, I run Meta ads for local service businesses (HVAC, epoxy flooring, car detailing, etc.) and I’ve been experimenting with AI-generated static creatives.

My current workflow: I use Claude to write detailed image prompts, then plug them into Nanobanana to generate the actual images. It’s been working pretty well for creating variations to test different angles and hooks without needing a designer.

Curious what you guys are doing though — especially for testing multiple static creative variations quickly.

A few questions:

-What AI image tools are you using? (Midjourney, Nanobana, Firefly, something else?) -Do you write your own prompts or use AI to help generate them? -How many variations do you typically test per ad set? -Anyone using Higgsfield for video and static ads?

I’m mostly focused on static images right now but thinking about layering in AI video soon. Would love to know what’s actually working for you guys in 2026

Thanks

Hey everyone, I run Meta ads for local service businesses (HVAC, epoxy flooring, car detailing, etc.) and I’ve been experimenting with AI-generated static creatives.

My current workflow: I use Claude to write detailed image prompts, then plug them into Nanobanana to generate the actual images. It’s been working pretty well for creating variations to test different angles and hooks without needing a designer.

Curious what you guys are doing though — especially for testing multiple static creative variations quickly.

A few questions:

-What AI image tools are you using? (Midjourney, Nanobana, Firefly, something else?) -Do you write your own prompts or use AI to help generate them? -How many variations do you typically test per ad set? -Anyone using Higgsfield for video and static ads?

I’m mostly focused on static images right now but thinking about layering in AI video soon. Would love to know what’s actually working for you guys in 2026

Thanks