If anyone there still uses a spreadsheet for pacing or checking 1p and 3p numbers? Or IAS and DV goals ? even manual screenshots and would like a tool for this? Let me know, its free.
I've 4-5 years exp in programmatic. Started in Ad Ops, and last role was managing campaigns. Worked on many DSP including Xandr, Yahoo, TTD and many others managing good budget. I haven't managed campaigns on DV360, though i've done trafficking on it. Finding really hard to find an entry to next company. I moved on from previous night shift role and badly wanted dayshift in Bengaluru or remote. Is the market difficult now? or can it be due to the method i use to apply. I use linkedin jobs a lot but failed to get any replies. A few referrals didnt work. Got rejected/ or no replies from agencies like wpp, publicis, dentsu etc even with referrals. Should i try more through naukri or other platforms or 3rd party agencies?
Also, is it really hard getting into top tier companies like adobe, google etc later? Any advises or referrals
Hi everyone,
I'm currently working at a digital marketing agency in India and I'm transitioning from SEO into performance marketing.
My agency is currently training people for different performance-marketing teams, and I have to choose one specialization/team to enter:
- Programmatic Advertising
- Meta Ads / Paid Social
I'm leaning toward programmatic because it seems more specialized and technical, but I'm concerned about the smaller number of entry-level opportunities compared with Meta and more ai automation.
I'd love advice from people working in either field:
Is programmatic a good career choice long-term?
If you could choose only one today, would you pick programmatic or Meta? Why?
How good are the salary and growth opportunities in programmatic?
Is it difficult to enter programmatic without prior experience?
5)How much of the job is actual optimization/strategy vs trafficking, reporting and operations?
How vulnerable is programmatic to AI and DSP automation?
6)Are DV360/CM360/TTD skills transferable between companies?
7)If I start with Meta, can I transition into programmatic later, and vice versa?
8)Which one gives better opportunities to eventually move into media planning, analytics or growth marketing?
I'm looking for honest opinions from people actually working in these fields, especially anyone who has experience with both.
Thanks!
Hi all,
I'm currently exploring how to use Mobile Advertising IDs and how they can be used for retargeting but am fairly new to using unique ids for targeting. So far I've collected MAIDs from an app that we're running and I'm looking to export those MAIDs into other social media platforms via a CSV upload.
I've so far tried:
- Meta (Facebook audiences)
- Google ads (Audience Manager)
- X (Audiences)
- My go to DSP (Smarty Ads)
I've used their templates and the upload procees appears to work but so far none of the MAIDs have matched with an actual user though. I've also tried another MAID list and had the same problem (zero matches).
Any help would be much appreciated. Is this still possible on social media platforms? Does anyone have any DSP recommendations for me to try uploading MAIDs to?
Media buyer at an indie agency here! We run across a few DSPs mainly for display and video. The activity is mainly driving view-through conversions (obv), and clients are starting to catch on and pulling back spend because they're under the impression, we're not actually driving performance, just claiming credit for purchases we didn't influence.
We've previously worked with TripleWhale but they seem more geared toward lead-gen, and most of our BoB is ecommerce, so ideally something that integrates well with Shopify. I'm on a small, lean team, not super senior, and don't have a ton of internal support to figure this out on my own, so I'm trying to gauge what some practical options are.
Has anyone worked with an MMM partner that actually isolates programmatic's real incremental lift (not just view-through), or has anyone built something custom, like a dashboard in Claude Code, instead of paying for a vendor? Trying to weigh different options here. Thanks!
Now that Amazon Ads now longer has a base bid option, how are you setting up the bids?
Hey everyone, need advice from people who know Indian agency culture (Gurugram).
I recently joined a Big 4 agency in Gurugram 10 days ago. During my job hunt, I had two offers on the table:
Agency A (Current): Better role profile on paper, but 1.25 L lower CTC than the second offer.
Agency B: Higher CTC (which would have bumped me into the tax slab anyway), but the role profile seemed slightly less aligned with what I wanted.
I chose Agency A for the long-term career growth of the role. Now that I’m here, it feels like a mistake:
Turns out, it’s a mess:
Zero Onboarding: No KT, no documentation, no support.
Overwhelmed: Work is piling up rapidly and I'm expected to deliver with zero context.
Culture: People are unwelcoming, judgmental, and WLB is non-existent.
I’m struggling 10 days in and regretting my choice.
Questions:
Can/should I reach out to the other agency to see if their offer/role is still open?
How do I navigate this with my manager without it backfiring in a toxic team?
If I quit within a month, do I just wipe this off my resume entirely?
Appreciate any inputs!
Assuming low CPM isn't something to be proud of when it costs conversion value and quantity.
Something I've noticed across most new DV360 Display Line Items I've had access to is that during their first 2 - 4 weeks, they often start buying impressions at relatively low CPMs, even when whitelisted to premium publishers. Those lower CPMs also seem to correlate with poorer conversion quality during the initial period.
As the LI starts finding conversions at an acceptable CPA or below tCPA, the average CPM tends to increase gradually day by day.
I've seen this across T1–T3 GEOs, multiple niches, and LIs optimized for conversions or tCPA using Daily ASAP pacing, even when relevant conversion data already exists.
I'm trying to figure out if there's a better way than Fixed Bid to bid more aggressively for higher-value impressions from day one instead of waiting weeks for the LI to get there. Let me know what you think.
I have Amazon Ads from my ad tech partner but I feel like my account somehow is provisioned or limited as Private Auction deals for Prime Video with 1 bill available impressions barely get any impressions no matter how high i make my bid or expand my geo area.
Is there another company that gives you access to Amazon Ads, then at least I can see if my theory is correct that something to do with my Ad tech partner provisioning of my accord.
we've been talking to a few over the last couple weeks and i feel like we don't know what to look at.
so far we have talked to block chain ads and a bunch of other ad networks and in their demos they keep saying about how they report, how they attribute, campaign optimization and so on. and all of this feels correct also like we should be considering it.
but the problem is every network has good things to say so we feel like we aren't asking the right questions or we are not looking at the correct metrics.
then i came across few commen ts here that says we need to ask where traffic is coming from or who their partners are, all that stuff. but idk..it feels too much to ask early on? also not sure if those things also matter?
so if anyone has any experience can you share how you people evaluate a programmatic ad network? or what questions we need to ask?
With the amount of sales people being hired just to sell PMP, would a Sales House that specializes in PMP opportunity volume be attractive to media owners and tech vendors?
We have been pitched by 2 medium/large private companies in the ad tech space who are interested in outsourcing the sales force in return for a flat monthly fee, no pension contributions or healthcare funding for the US.
Just curious as to if this makes sense to anyone else in a decision making capacity and how much would be fair market value per dedicated headcount/resource?
Hey everyone!
I’m currently looking for a referral for a role at The Trade Desk. I came across an opening where the job description seems to align really well with my experience and the kind of work I’ve been doing in programmatic advertising.
I have 4+ years of experience in programmatic trading, with experience across PMP/PG deals, CTV, OTT, DOOH, troubleshooting, and deal optimization.
From my perspective, I feel I’d be a good fit for this role and would really appreciate any help with a referral.
If anyone currently working at The Trade Desk in India is open to referring me, I’d be happy to share my resume and the job details via DM.
Thanks in advance! 🙌
Our first budget for streaming TV advertising came in well under what we ended up spending, and none of the gap was media. Every pricing page quotes a rate and stops there.
Platform fees sit on top as a percentage of spend. Creative was the bigger surprise, since our social cuts needed a proper TV edit first. Some self-serve CTV vendors also hold a minimum, which sets what a small test costs before you learn anything.
The rate moves too. Premium apps and tighter targeting price higher than broad inventory, so one flat number for connected TV ads is an average across very different buys.
What comes back matters more than the rate. Cheap inventory you cannot see, with reporting that stops at completed views, costs more than a higher rate with placement level data and real conversion tracking behind it.
Anyone running streaming for a D2C or ecommerce account, what does the full cost look like once fees and creative are counted?
Hi folks, I'm evaluating DSP vendors to run brand awareness programmatic display/audio/DOOH ads for a global B2B business. The product has an enterprise and complex tech IT skew.
Should I be mainly looking at DV360? Or is TTD worth a look as well?
Hi all
Has anyone worked on a recent DSP comparison for the major ones (TTD, DV360, Amazon) with key advantages and limitations ?
Anyone know what working at TTD is like right now? Is it worth considering roles there?
Hi all,
Does anyone use a strong prompt to exclude low-quality or "trash" placements?
I'm struggling with this since I don't have access to on-site performance data (conversion rate, average session duration, etc.). So what should the AI base its judgment on to identify a good vs. bad placement?
Any help is more than welcome
thanks!
Wondering if the contextual targeting space is a pure commodity or if folks are seeing meaningful performance differences between TTD, IAS, DV, GumGum or others.