r/programmatic

I'm working for a $20M ARR b2b SaaS and CTV is now 20-25% of our paid mix.

We're well past testing and are now trying to figure what role it should play in the ful paid mix as we scale. We’re seeing the expected signs: branded search lift, more direct/dark traffic, etc, but the signals are showing up downstream. Credit still collapses into last-touch search/direct, and as usual, each platform is overclaiming.

In a mix model, how do you judge CTV's contribution relative to lower-funnel channels and if any, what signals do you trust for when CTV is showing up indirectly?

Is anyone haveing problems in dv360 campaign web line?

My campaigns are swerving only in app line but not in web line. Existing campaigns web line also stop serving. Increasing CPM is not helping.

Before you answer just do a PG, bare with me.
We’re finding agencies want the freedom and variety of PMP but the certainty of PGs. Is there a way we can set PMPs up that can guarantee delivery? Is there a hack like a dual deal on a SSP? Any ideas are welcomed.

Hey all, I have a final-round presentation coming up for a sales position at The Trade Desk.

If you’ve been through the presentation stage here, I’d love to hear about your experience. What went right or wrong? What kind of questions did they throw at you?

Pretty nervous but excited for this. Thanks a ton for any help!

I work for a DTC brand that started testing CTV with a pretty small monthly budget, because the self-serve platforms made it feel approachable compared to traditional TV buying. At first it was great: easy setup, fast creative testing, decent targeting, and enough reporting to justify continuing.

Now that we are about to scale and leadership wants CTV treated like a serious growth channel, which is a problem bc we’re already running into questions around frequency control, overlapping audiences, incrementality, creative fatigue, inventory quality, and whether platform-reported performance is enough to make bigger spend decisions.

For those who have scaled self serve CTV beyond the initial test phase, did it get to a point where it felt limiting or were you able to scale?

I've noticed that in CM there is a safety area: is tis relevant if you apply list and blick on DV?

Planning agency-side for a few years now and noodling on a side project idea and want a gut check before going further.

Genuinely curious:

- What part of your job would you pay real money out of pocket to make easier or go away?

- Any Excel monstrosity or Power Automate flow you’ve cobbled together that you wish was an actual product?

- $20/month personally for something that saved you 3 hours a week - would you actually pay? $50? $100?

Not selling anything, literally don’t have anything to sell yet. Just trying to figure out if what drives me nuts drives other people nuts too.

Dailymotion constantly appear in domain reports. TBH for me daily motion in America is not widely used. I saw that dailymotion people, pay keynotes at Possible conference to sell their platform. Any good expeiences or recommendations? For me its just another MFA site

I have run a P+ test during the last 3 months. Running a Full P+ Set-up (Acquisition, Remarketing & Retention) next to my usual Set-up (Combo of IM/LS, CMP ASIN View Retargeting, Contextual Targeting, Product and Banner View Retargeting, Purchase Retargeting).

To compare the results I will look at NTB %, NTB Purchases, Frequency, Impressions, Clicks, CTR, ROAS, CVR

I also run a path to conversion analysis.

I want to evaluate if I should continue with running both set-ups, switch completely to P+ or just keep my own set-up.

The first results indicate that the P+ Set-up is stronger, but I have trust issues. What do you guys think? Am I on the right track? Would you create different analysis? What am I missing?

Working with Disney reps they told me which deals on market place I should use.

I was using the Disney Production $21 Floor. What do you think is a reasonable bid I should enter into DV360 without over-paying?

I was doing Fixed Bid $25, wasn't getting much activity last few days so I updated it to $28. I usually run the ads with daypart from 7pm-11pm.

Hey everyone,

I’m currently working in programmatic advertising and wanted to hear directly from professionals working across the MENA region especially UAE and Saudi Arabia.

How’s the current landscape there in terms of:

-Market growth and future potential

-Demand for platforms like DV360, TTD, Amazon DSP, CM360

-Learning opportunities and career growth

-Salary progression for skilled programmatic professionals

Do you feel MENA is still in its early high-growth phase for programmatic, or has the market already become highly competitive?

Would love to hear real insights from people working in agencies, ad tech, publishers, or brands there.

Looking for recommendations for a self-serve DSP that we're looking to onboard for in-house programmatic activation. Requirements below:

• Ideally No Minimums (or low minimums)
• Canadian and US Geos
• Must allow for financial product advertising (driving to educational pages for ETFs and related investment instruments)
• Uploading of 1PD for targeting / retargeting
• Decent Hierarchy for creating advertisers and sub advertisers accounts for budget / campaign management

Looking at StackAdapt currently but open to any recs from those that have used a DSP that satisfies the above.

Thanks!

I run an ad tech company that operates exclusively in the firearms, hunting, sporting goods, and outdoor space. Meta, Google, TikTok and most mainstream programmatic supply excludes it and I'm curious if others manage similarly restricted vertical supplies?

We are at about 1B monthly impressions across display, video, and CTV at this point, currently handling all monetization internally outside of a few demand partners, and looking to add more. Happy to chat with anyone on the demand side who's interested. Mostly curious about the broader discussion though, especially from folks running supply in similar structurally-excluded categories.

I currently working on the publisher side in ad sales. My experience is more in direct sales and not so much in programmatic. I understand the basics but I have never done the actual setups for this as our AdOps team does this. I have an interview for a position that requires extensive knowledge in the programmatic space.. any tips on questions they might ask or things I should fully educate myself on before? Thanks in advance!

Do you create dedicated “sites” for each publisher on cm to link dv360 or just a generic one?

https://preview.redd.it/bhl7uxuzbc1h1.png?width=842&format=png&auto=webp&s=0385c616eb7f0742cc92dd15dd2deb4fa920be00

Something interesting showed up in our March publisher data that goes against the "Mobile is King" narrative.

Despite mobile driving the vast majority of our traffic, it's lagging hard on the revenue side:

Mobile: 72% of impressions → only 38% of revenue ($1.27 CPM)
Desktop: 28% of impressions → 62% of revenue ($1.48 CPM)

Basically, Desktop is generating less than a third of the inventory but capturing nearly two-thirds of the total revenue.

My theory? In 2026, raw volume is a vanity metric. Mobile traffic (social/discovery) is great for scale, but desktop sessions seem to have the actual intent that advertisers are willing to pay a premium for.

Are any other ad ops or monetization folks seeing this? Are you seeing a massive CPM delta between the two, or is our niche just desktop-heavy?