r/programmatic

Title says it all, we're currently looking for Prebid or oRTB Bidders that have a strong Demand for Video Ads (Instream and Outstream) for Web.

If you know a Bidder that could help us improve that Fill please let me know!

CTV attribution and incrementality testing have come up enough in our channel diversification conversations that leadership is now actually asking us to test programmatic TV. As a B2B SaaS company, pipeline attribution is the metric we judge performance by and I can't figure out if CTV can realistically tie back to that.

our stack is Google and LinkedIn heavy right now. the case for connected TV ads for B2B keeps coming up framed as account-based marketing CTV, which sounds compelling until you start asking how enterprise B2B CTV campaigns are actually measured. everyone selling it points to CTV lift studies and CTV influenced pipeline but I've burned my fingers on platform-reported metrics enough times before.

has anyone here run B2B CTV campaigns at real scale and come out with actual geo holdout data? i wanna know what channel diversification actually looked like for a performance team that was Meta/Google heavy before, and whether the self-serve path has gotten to a point where this is manageable without handing it over to a managed service.

Hi all,

Just wondering if anyone has any recommendations for partner agencies that sell self-serve seats for Adform Flow? Seems like a few years ago there were quite a few, but I've so far only managed to find Ad Geeks and Mint Square. Thanks!

Hi all,
Can someone confirm whether TTD’s SP500 is switched on by default for campaigns, meaning we need to actively switch it off if we do not want to use it?
Also, what is the incremental advantage of using SP500 when we already have strict brand safety controls, curated site lists, and custom algorithmic bid optimisation in place? I’m trying to understand whether SP500 adds value and whether theres a cost linked?

Also what is the difference compared to OpenPath?

Thank you!!

Seriously guys, a down on the 1st? I just thought it was being extra slow today, because it’s always slow.

Its clear TTD is truly something special…

Edit - crashed for at least an hour* with an error, was back up for me 11am cst. I still hate it tho

Anybody knows a use-case of leveraging programmatic display marketing in general or just the DV360 to achieve performance (Actually positive ROAS and not just awareness)?

Or if you know blogs, videos, training and other resources that focus on that.

To give y’all a little context, I come from supply-side of the ecosystem. I have 1 year of experience in programmatic and PPC+Google Ads experience prior to that. I want to learn about DSP and gain demand side experience in Programmatic. But wherever I have applied, they all want prior hands-on DSP experience in DV360, Trade Desk. I’m doing the DV360 certification to understand the nuances of the platform but not sure if that will be enough to get me accepted. All who are already working with DSPs, can you all please guide me on how to make sure I land a job that will give me hands on DSP experience?

exAmazon here, not selling anything. There are five ways into Amazon DSP, from a $50k a month commitment down to free. If you're coming off TTD or DV360 for the Prime CTV or other inventory, here's what each route is and what it costs. I never traded TTD, so I'll leave migration details to people who have.

Quick vocabulary, it matters. A seat is the DSP account itself. An advertiser is one brand that lives inside a seat, and a single seat can hold many advertisers. So every route below is really just this: your own seat, or an advertiser inside someone else's.

1. Direct with Amazon (managed or self service). Your own seat. Minimum around $35k to $50k a month, often a $150k commitment over the first three months. In practice Amazon only reaches out to you here if you're already spending millions on PPC. Below that, their team focuses elsewhere. And at that spend they push you upper funnel, so the fast ROAS a smaller brand expects rarely shows.

2. Through an agency that holds a seat. They add you as an advertiser inside their seat. Skips Amazon's minimum, borrows their expertise, no specialist hire. You run on their priorities and reporting cadence. Fair deal, just ask for read access to your own advertiser so you can see your data.

3. A tech partner. Perpetua, Pacvue, Intentwise, Quartile, (straight off Amazon Ads Partners, not my endorsement). They drop the minimums and give you tooling sometimes on top. Cost is usually a minimum fee plus 2% to 5% of spend, which gets painful as you scale.

4. Advertiser rental (hybrid). A seat holder spins up a single advertiser instance and hands you the keys to run it yourself. Flat monthly fee instead or a cut of spend, usually 5%.

5. Official test accounts, seat or advertiser. A real DSP account attached to your own Amazon login, capped so it can't spend, purely for testing and learning. You get the actual interface, the audience picker, and the streaming supply. My company makes Amazon DSP software, and since spinning one up costs us only a few minutes, I've been handing them out free here to new people when asked. The only conflict for any skeptics.

Full seat or just an advertiser? It usually comes down to AMC. Amazon Marketing Cloud sits at the seat level and sees every advertiser in that seat, so a seat holder can't give it to you without exposing their other clients. Want AMC? Get your own seat.

That's every route I know. If I got a number wrong or missed one, correct me, that's half of why I'm posting. And if you moved over from TTD or DV360, curious about the pain points, training especially, and anything you learned along the way.

Hi guys, so I have a double question,

First of all, would you recommend completely cutting off resellers in favor of publishers with owned media?

Second question regarding brand safety, are DSP settings (placements, topic exclusions, adult, derogatory etc) irrelevant if IAS or Double verify is on? What is the recommended setup?

Our ad agency runs our streaming and CTV budget and sends us a PDF every month. Impressions, completed views, reach and frequency, a blended Cost per mill, and that is basically it. Our CFO wants to see what our spend is driving and I for the life of me dont know what I’ll say other than "people saw it." I’m sh**ing bricks ngl.

I have asked for dashboards showing site visits or conversions but its always the same “CTV doesn’t work like that” or “thats another measurement vendor you need to pay more for” story.

For anyone doing it in-house, how did you get past this? Did you push the agency for log-level or pixel data, set up a geo holdout yourselves, or just pull the channel in-house so you owned the measurement? Trying to work out if this is an agency problem or a CTV problem before I break bank on it.

Basically what the title says, what is the most important thing of advice you could give someone on programmatic?

I’m in a new role with what is proving to be a very disorganised and demanding client. campaigns that come through have to be set up on the day. it can be late afternoon on a FrIday when 7 are sent through. it’s getting to the point where I’m endlessly cancelling social plans with friends. is this normal as I’ve never encountered this at my previous bigger agencies?

Wasn’t it expected to be announced in H1, today is the last day 🙂

Every partner I've talked to basically says "here's your login, good luck" I need someone who'll actually jump on calls and help us build campaigns and troubleshoot.

I'm in the final stages for a non-sales role at StackAdapt. The interviewers seem great, but the Glassdoor and Reddit reviews are pretty brutal - lots of warnings about intense politics, bad management and C-level issues (but mainly from those who had sales jobs)

Since I’m not in sales, does this toxic culture still bleed into other departments? Has the environment improved recently, or should I see these reviews as a massive red flag?

If you work there or left recently, please comment or let me know if I can DM you for the honest truth. Appreciate any insights!

Viele kleine Unternehmen finden Programmatic spannend, aber der Einstieg wirkt oft kompliziert: DSPs, Targeting, TKP, Whitelists, Reporting, Brand Safety usw.

Uns interessiert:

- Wie seid ihr gestartet?

- Was war am Anfang am schwierigsten?

- Würdet ihr Einsteigern eher Self-Service, betreute Plattform oder Agentur empfehlen?

- Wie wichtig sind klare Preise und persönliche Unterstützung?

Wir freuen uns auf Erfahrungen aus der Schweiz und dem DACH-Raum.

Hey everyone, new to marketing and was looking to enter the programmatic/adtech field. I recently got sent an opening for an entry-level Ad ops role. Excited as i've spent a lot of time training to transition into this field. But i also feel conflicted, take this job and it may restrict my future growth, or i don't take this role and find no other openings in programmatic buying in the near future

I wanted to know which career path between Programmatic and Ad ops has more opportunities, better pay and progression, AI/offshoring prospects. And can i transition into one another sooner than later.

Thank you

Hi Folks,

I've been working in programmatic at an agency for a while now, and almost all of my work is in DV360, with some exposure to Amazon DSP as well.

My day-to-day is pretty much campaign setup, QA, trafficking, optimization, pacing, troubleshooting, reporting, and working across multiple campaigns almost every single day. I enjoy programmatic, but I'm starting to wonder what the long-term career path looks like.

Right now, my plan is to become platform-agnostic by learning as many DSPs as possible (Amazon DSP, Xandr, The Trade Desk, etc.) so I'm not limited to one platform and become more valuable in the job market.

But I'm wondering if that's actually the best use of my time.

For those who've been in programmatic for 5-10+ years:

- How did you progress beyond campaign execution?

- What skills had the biggest impact on your salary and career growth?

- Did you stay in programmatic, move client-side, get into ad tech, measurement, data, product, or something else?

- If you were starting again from where I am today, what would you focus on?

My goal isn't just to become a better campaign manager. I'd like to build a career that's financially rewarding, has strong long-term prospects, and isn't limited to doing campaign setups forever.

I'd really appreciate hearing from people who've actually made that journey. Thanks in advance!!