u/Negative-Leader8858

I have run a P+ test during the last 3 months. Running a Full P+ Set-up (Acquisition, Remarketing & Retention) next to my usual Set-up (Combo of IM/LS, CMP ASIN View Retargeting, Contextual Targeting, Product and Banner View Retargeting, Purchase Retargeting).

To compare the results I will look at NTB %, NTB Purchases, Frequency, Impressions, Clicks, CTR, ROAS, CVR

I also run a path to conversion analysis.

I want to evaluate if I should continue with running both set-ups, switch completely to P+ or just keep my own set-up.

The first results indicate that the P+ Set-up is stronger, but I have trust issues. What do you guys think? Am I on the right track? Would you create different analysis? What am I missing?