u/nmorriss

▲ 3 r/programmatic+1 crossposts

Running supply in a vertical the major platforms exclude

I run an ad tech company that operates exclusively in the firearms, hunting, sporting goods, and outdoor space. Meta, Google, TikTok and most mainstream programmatic supply excludes it and I'm curious if others manage similarly restricted vertical supplies?

We are at about 1B monthly impressions across display, video, and CTV at this point, currently handling all monetization internally outside of a few demand partners, and looking to add more. Happy to chat with anyone on the demand side who's interested. Mostly curious about the broader discussion though, especially from folks running supply in similar structurally-excluded categories.

reddit.com
u/nmorriss — 7 days ago