Whelp my Fellow Marketers, it's that time of year in the USA our greasy employers ask us to use deceased veterans to push sales offers.
This isn't political, but every year I dread memorial day because nothing is sacred is it? I rack my brain trying to figure out a new way to push sales offers, emails, web banners and CTAs to consumers while balancing on the knifes edge of tone and respect. Does anyone else relate? "Like happy memorial day come get your discount tires." "In honor of those who made the ultimate sacrifice get up to $500 off any new vehicle this weekend only." "Did your father die in an IED explosion in Kuwait? Well come get some discounts on your routine maintenance and service!" It's sick. It's one of the more tastless part about marketing. Chase the dollar, push a sale. Make your employer even more money and discuss the campaign's success metrics next week.
It's the one and only "holiday" that should be left alone.
- Happy Memorial Day from your Greedy n' Greasy Automotive Group -