An Update on Bunny Ears TV Pricing and What Comes Next
Hi everyone,
Bunny Ears TV officially left beta about two weeks ago, and I want to share an update about pricing for new users.
The original prices of $2.99 monthly, $17.99 yearly, and $29.99 lifetime were always intended to be introductory pricing for the beta community and early supporters. Beta testers have now had a couple of weeks to purchase at those prices, and anyone who already subscribed or purchased lifetime access will remain locked into their current pricing forever. Nothing is changing for you.
I cannot thank the beta community enough! Your feedback, bug reports, patience, and feature ideas helped turn Bunny Ears TV into what it is today.
I have also heard from a couple of beta testers who wanted to purchase but simply did not have the extra money available at the time. Or, maybe you’re still in the trial period and have been unable to purchase lifetime. I completely understand that.
If you participated in the beta or are an early adopter, please send me a message, or comment right here on this post, and let me know. I'm going to compile a list of users and will honor the original beta pricing for all of you. I do not want someone who genuinely helped build this app to miss out just because the timing was bad.
Pricing for New Users
Going forward, the standard prices for new users will be:
- $4.99/month
- $29.99/annual
- $99.99 lifetime
- 14 day free trial for subscriptions
- Basic channels always remain free
This change is necessary as I begin advertising Bunny Ears TV and working to reach a much larger audience. Bringing in new users through advertising costs money, and some planned future features will require paid APIs and other ongoing services.
I continue to pour a huge amount of time into Bunny Ears TV. My hope is that it can grow into something much bigger than a passion project, while still feeling like a fun, independent app built with care (because it always will be).
The Future Is Looking Bright!
I just released the new iPhone and iPad interfaces into beta. I want to get the core experience right before expanding into new large feature sets, but I am very excited to finally bring Bunny Ears TV beyond the living room.
The next round of betas is already bringing some big additions:
- More MAJOR and truly unique features are already planned, but I don't want to share anything too early
There is a lot more I want to build, and I believe Bunny Ears TV will continue becoming more valuable over time.
I know price changes are never the most exciting announcement, but I hope the community understands why this is necessary and how much work continues to go into the app. The goal is to keep Bunny Ears TV sustainable, continue improving it for years to come, and give it the opportunity to become something really special.
Thank you again to everyone who has supported Bunny Ears TV so far. We are only getting started!