
How much will this rebrand cost?
They’re literally throwing out every idea under the sun and hoping something will stick. So much for core services lol. Rebranding a part of the city that everyone is already happy to call Downtown. Their instagram video discussing this idea is truly something. I hate to be a negative Nancy but come on. The city just made and installed new Downtown New Westminster maps, why rebrand a neighborhood? Sure revitalizing a neighborhood is a commendable goal, but that’s one of the weirdest election campaign videos I’ve seen.