▲ 8 r/AskGTM
Demographic ICP feels dead in 2026. What pressure signals are still working?
Saw a LinkedIn post where their take was that title + industry + size used to be your ICP.
I feel like in 2026 the teams booking meetings filter by hiring sprees, leadership changes in the last 90 days, public mentions of scaling problems, and job posts revealing operational gaps.
The pressure signal idea makes sense, but reliability is where I get stuck. New exec hires get crowded the second they land. Funding announcements get hit by every vendor chasing that niche within 48 hours.
What signals are still working for you in late 2026, and which ones got burned the moment they went mainstream?
u/Accomplished_Two1924 — 1 day ago