u/Accurate_Salt2613

I'm in the middle of making an ecommerce website to help my dad's business gain some online presence. He has a brick and mortar shop but with little to no online presence, we only have an facebook page. Would like to ask for some advice on how to get eyes from people who are interested in our products to the website once I get it running. We're in the sports equipment business mainly selling badminton and pickleball equipment.