u/AdTechBuilder

It feels like a lot of the industry is still obsessed with getting the "right audience", but in my experience, there are a lot of campaigns where:

• mediocre targeting + strong creative → performs well
• very precise targeting + weak creative → underperforms

With signal loss, privacy changes, and more reliance on modeled audiences, targeting is getting fuzzier anyway. It makes me wonder if we are over optimizing for who sees the ad, and under investing in what they actually see.

What do you think, is targeting still the main lever, or is creative doing more of the heavy lifting now?

If you’re looking for roles in AdTech, in my experience, you end up checking:

• company career pages (SSPs, DSPs, ad networks)
• LinkedIn (noisy, hard to filter)
• random job boards with poor categorization

There is no real single place where AdTech jobs are properly aggregated and structured.

Given how niche and interconnected the industry is, I would have expected something more centralized by now.

Been tracking AdTech job postings lately and one thing that surprised me is how often companies still explicitly ask for Prebid.js + GAM experience.

Even with all the AI and automation talk, a huge amount of the ecosystem still seems heavily dependent on people who understand about header bidding and browser rendering, ad performance, measurement and auction mechanics are really that important skills?

Curious if others are seeing the same in hiring.