u/AdTechBuilder

If advertisers eventually manage campaigns through AI agents instead of a DSP interface, what does the DSP become?

The execution layer? A set of tools exposed through MCP? Or does each major platform build its own agent and keep everything proprietary?

Looking at current AdTech hiring, broader agentic work is already showing up, but specific protocols like MCP and AAMP are still very early.

Curious what people here think: will agents open up the programmatic stack, or just become a new interface for the same platforms?

Most AdTech engineering roles seem to ask for fairly general skills like Python, SQL, AWS, Java and Kubernetes.

If you work in AdTech or MarTech in Europe, did employers care more about your technical stack or your industry knowledge?

I didn’t expect Excel to rank this high. Looking at roughly 4k active AdTech job postings, only Python and SQL appeared more often.

Does that match what you’re seeing in actual roles?

I didn’t expect Excel to rank this high. Looking at roughly 4k active AdTech job postings, only Python and SQL appeared more often.

Does that match what you’re seeing in actual roles?

Question for anyone at StackAdapt:

Their job postings make them look like one of the most remote-friendly companies in AdTech, with almost every open role listed as remote or hybrid.

Does that match your actual experience working there, or are the job descriptions more flexible than the reality?

I was looking at salary transparency across active AdTech job openings and one result surprised me. Among top countries:

US: 66% of jobs include salary information
Canada: 47%
Poland: 24%
Germany: 10%

Given all the discussion around the EU Pay Transparency Directive, I expected Germany (and Europe in general) to be much higher by now.

For those job hunting in Europe, are you seeing more salary ranges being included in job ads lately, or not really?

While a lot of tech sectors seem slower than they were a few years ago, I keep seeing engineering openings across AdTech companies.

Backend, Data Engineering, Platform Engineering, Infrastructure, ML... Much more than I expected, honestly.

For engineers who have worked in AdTech, would you recommend it as a long-term career?

Feels like AdTech is one of those industries most developers never think about until they accidentally end up in it.

If you're a fresher or early-career engineer looking for opportunities in India, I've been tracking engineering openings across technology and AdTech companies hiring in some of the country's biggest tech hubs.

Current openings in:

Bengaluru
https://adtechtalent.com/engineering-jobs-in-bengaluru

Pune
https://adtechtalent.com/engineering-jobs-in-pune

Mumbai
https://adtechtalent.com/engineering-jobs-in-mumbai

Many of these roles are in:

• Software Engineering
• Backend Engineering
• Data Engineering
• Platform Engineering
• DevOps / Infrastructure

Companies include DSPs, SSPs, measurement platforms, retail media companies and other large-scale systems processing billions of transactions daily.

While looking through AdTech engineering openings recently, I was surprised by how often Berlin showed up compared to other European cities.

There seems to be a strong concentration of backend, data engineering, platform engineering and infrastructure roles across DSPs, SSPs, measurement platforms and other AdTech companies.

For engineers currently working in Berlin:

• How is the market compared to 2-3 years ago?
• Are companies still hiring aggressively?
• Which AdTech companies would you recommend keeping an eye on?

I've been tracking some of the current Engineering openings here:

https://adtechtalent.com/engineering-jobs-in-berlin

Build low-latency distributed systems powering real-time bidding at massive scale. Tech stack includes Java, Scala, Kafka, Kinesis, Redis, MongoDB, Docker, Kubernetes, SQL/NoSQL, REST, gRPC and CI/CD.

Work on DSP infrastructure processing billions of bid requests with sub-100ms latency. $170k–$200k

https://adtechtalent.com/jobs/senior-software-engineer-20

I was analyzing ~2,300 active AdTech job openings across 167 cities and one number immediately stood out: New York has more than 500 active openings. That's over 5x the number of jobs in London, Los Angeles, or Chicago.

What's even more interesting is that New York isn't just leading in volume. Its hiring mix is heavily weighted toward Sales and Product roles, while cities like Bengaluru, Barcelona, Paris and Tel Aviv appear much more engineering-focused.

Made me wonder: Is New York genuinely becoming the center of gravity for AdTech, or are we simply seeing how the industry naturally distributes commercial and technical teams across different markets?

I was analyzing ~2,300 active AdTech job openings across 167 cities and one number immediately stood out: New York has more than 500 active openings. That's over 5x the number of jobs in London, Los Angeles, or Chicago.

What's even more interesting is that New York isn't just leading in volume. Its hiring mix is heavily weighted toward Sales and Product roles, while cities like Bengaluru, Barcelona, Paris and Tel Aviv appear much more engineering-focused.

Made me wonder: Is New York genuinely becoming the center of gravity for AdTech, or are we simply seeing how the industry naturally distributes commercial and technical teams across different markets?

While analyzing recent AdTech hiring data, I was surprised to see Barcelona rank near the top in active job openings this week.

What caught my attention wasn't just the number of openings, but the type of roles. A large share were engineering and operations positions rather than sales-focused roles.

Other cities that appeared surprisingly high included Lisbon, Prague, and Belgrade.

I'm not claiming this represents the entire tech industry, only a snapshot of hiring activity within AdTech. Still, it made me wonder whether some European cities are becoming much larger engineering hubs than many people realize.

For those working in Europe:

Would you consider relocating to Barcelona, Lisbon, Prague, or similar cities for the right opportunity, or do you still see places like London, Berlin, Amsterdam, and Zurich as the clear career centers?

I was curious whether AdTech hiring is still concentrated in the usual hubs or becoming more distributed, so I looked at active job postings from the last 7 days and mapped them by city.

A few things stood out:

• New York remains the largest hiring hub

• Bengaluru is #2 by weekly openings

• Barcelona and Lisbon rank surprisingly high relative to their size

• Most hiring is still concentrated around a relatively small number of cities

Interesting to see how global the ecosystem has become compared to a few years ago. Anything here surprise you?

I was curious whether AdTech hiring is still concentrated in the usual hubs or becoming more distributed, so I looked at active job postings from the last 7 days and mapped them by city.

A few things stood out:

• New York remains the largest hiring hub
• Bengaluru is #2 by weekly openings
• Barcelona and Lisbon rank surprisingly high relative to their size
• Most hiring is still concentrated around a relatively small number of cities

Interesting to see how global the ecosystem has become compared to a few years ago.

Anything here surprise you?

I mapped active AdTech job postings from the last 7 days by city. I expected New York, Chicago, Boston and London to dominate by far, but what surprised me was how visible cities like Bengaluru, Barcelona, Lisbon, Prague and Belgrade have become.

The ecosystem feels much more globally distributed than it did a few years ago.

Does that matches what others are seeing inside companies?

I was curious whether AdTech hiring is still concentrated in the usual hubs or becoming more distributed, so I looked at active job postings from the last 7 days and mapped them by city.

A few things stood out:

• New York remains the largest hiring hub

• Bengaluru is #2 by weekly openings

• Barcelona and Lisbon rank surprisingly high relative to their size

• Most hiring is still concentrated around a relatively small number of cities

Interesting to see how global the ecosystem has become compared to a few years ago.

Anything here surprise you?

Been trying to get a clearer picture of AdTech hiring lately and started tracking companies and roles more systematically.

A few patterns stood out across ~1.5k active jobs:

• Demand is strongest for Sales and Engineering roles (about 40%). AdOps is not bad anyways, about 10%.
• Most roles (61%) offer remote or hybrid options
• Python, SQL and Excel show up consistently across job descriptions
• A handful of companies (StackAdapt, Smartly, The Trade Desk) account for a big share of open roles

Feels like once you aggregate enough data, some pretty clear patterns start to emerge. I wonder if this matches what others are seeing on the ground.

Been trying to get a clearer picture of AdTech hiring lately and started tracking companies and roles more systematically.

A few patterns stood out across ~1.5k active jobs:

• Demand is strongest for Sales and Engineering roles (about 40%)
• Most roles (61%) offer remote or hybrid options
• Python, SQL and Excel show up consistently across job descriptions
• A handful of companies (StackAdapt, Smartly, The Trade Desk) account for a big share of open roles

Feels like once you aggregate enough data, some pretty clear patterns start to emerge. I wonder if this matches what others are seeing on the ground.