I spent 1000+ hours studying websites that don't convert. Here's the same mistakes I keep seeing over and over
Not talking about ugly websites. Talking about websites that look fine and make zero money.
Same problems. Every single time.
No clear headline. I land on your website and in 3 seconds I still don't know what you do, who it's for, or why I should care. You lost me. A headline isn't your business name. It's the reason I stay on the page.
One CTA or ten CTAs. Either there's nothing telling me what to do next. Or there's five things competing for my attention. Both kill conversions. Pick one action. Make everything point to it.
Social proof that proves nothing. "Great service!" nobody. Five star rating with no context. A logo wall of brands. None of this builds trust. One real customer, real name, specific result. That converts.
Built for the owner, not the customer. The website talks about the business. Awards. History. Team photos. The customer doesn't care. They care about one thing can you solve my problem. Most websites never answer that.
Looks great on desktop. Broken on mobile (Especially the 3d Scrolling AI websites) 70% of your visitors are on their phone. If your site is slow, cramped, or confusing on mobile you're losing most of your traffic before they read a single line.