How are teams actually connecting ai sdr workflows with hubspot and salesforce without everything breaking?
hey guys, quick question because trying to get ai inbound workflows working across hubspot and salesforce has turned into a complete headache for our team.
The idea sounds simple in theory. ai qualifies inbound leads, enriches company info automatically, scores buying intent based on engagement, routes hot leads to reps, maybe even handles follow ups before sales jumps in. supposed to reduce response times and stop reps from manually digging through every single form fill.
In reality the crm side has been way messier than i expected.
the thing that's becoming painfully obvious is how much inbound depends on timing now. if someone is actively showing buying intent and your systems take hours to sync or route the lead properly, you have basically lost the window already.
feels like a lot of companies are racing to build these fully automated inbound workflows, but once hubspot, salesforce, enrichment tools, chat systems, and routing all start interacting together, the process gets messy really fast.
curious how people are handling this without losing visibility, speed, or clean crm data in the process.