Welcome to r/EcommerceMerchant
Hello folks,
I'm Leon, co-founder of Akikumo and founding mod of r/EcommerceMerchant.
I created this space to share lessons, playbooks, and best practices I'm picking up as I build my company. I've spent my career helping ecommerce brands grow and want to put useful things out into the world.
Who I am
I'm building Akikumo after 20+ years in ecommerce — including Amazon, where I led 3P partnerships, and NBCUniversal, where I was on the founding team that built ShoppableTV and ShopwithGolf, the first social commerce TV experience. A big part of what I saw at scale was how quickly inventory friction accumulates and how hard it is to catch without the right visibility. That's a big part of why I built Akikumo.
What this community is for
All kinds of content that could genuinely help a growing brand:
- Case studies from merchants we work with (with their permission and real numbers where possible)
- Merchandising tactics that moved the needle
- Marketing and acquisition experiments — what worked and what bombed
- Operations and fulfillment learnings
- Best practices picked up across dozens of merchant relationships
The deal
I'll always be transparent when something involves Akikumo or one of our customers. You'll know the source. What I ask in return: engage honestly. Push back if something doesn't match your experience. Share your own data. Call out anything that feels off.
If you have proof you're helping merchants — case studies, frameworks, hard-won lessons — post it here. Doesn't matter if you're a founder, operator, agency, or tool builder. Useful is useful.
How to get started
- Drop an intro below — what you're working on, who you're working with.
- Post a case study, question, or hot take.
- Know a merchant who'd value this? Please share it with them.
Thanks for being here early.
— Leon / u/Akikumo