Help a sis build sports and wellness focused business (boutique studio). Looking for honest input (please be kind)
Not sure if this is the right subreddit, but I’d rather get input from people who’ve actually built businesses in marketing, sports, or wellness.
I’ve worked for years in photography, digital marketing, PR and influencer marketing . Most of my experience has been connected to wellness, athletes, studios, fitness brands, and sports-related content (ive done my favorite that was food photography but this new idea is stuck on my head) I’ve managed social media for large creators (600k), worked with Lululemon ambassadors, covered events, and created photos for brands and studios.
Now I’m trying to turn all of that into something more cohesive: a boutique business focused on athletes, sports, wellness and events
I already have some foundations:
- portfolio of pictures and of social media work
- athlete/brand references
- industry experience
- a general brand direction
What I’m trying to figure out now is the smartest way to actually shape and position the business.
For people who’ve built service-based or creative businesses:
- How did you define your first clear offer?
- What helped you realize what clients actually wanted from you?
- What would you focus on first if you already had experience and contacts, but were building your own thing from scratch?
I’m based in Mexico if that changes anything market-wise.
Would appreciate honest feedback or brainstorming ideas from people in similar industries.