u/AlmostSpiffy

I've been putting more focus on retention lately instead of putting everything into acquisition. Sales are consistent, but I know there's more I could be doing with repeat purchases and LTV.

I've already been looking at email, loyalty, post purchase and offers for existing customers, but I don't wanna add a bunch of stuff without knowing what actually moves the needle.

For stores that are already getting consistent sales, what made the biggest difference for you? Was it improving the first to second purchase, increasing AOV, better post purchase follow up, or something else?