r/shopify_growth

Hey everyone,

Just started my first store a few days ago as a test/trial. Currently I have spent around 250 pounds on ads and not a single one has converted into a sale.

People are clicking from the advert to the store (900 sessions however I think Meta is telling sweet lies to me).

Just wanted to know what more experienced members thought, is it a product issue, website issue etc.

Any tips are welcome!

This is the site: https://frostesleep.com/

P.S I have added a TL;DR at the bottom

I keep seeing people ask variations of the same question in different threads:

 how do you actually scale a Shopify store past the point where more ad spend stops helping. I usually give a short answer. This time I am giving the real one.

For context: my traffic was already decent. Ads were running, conversion rate was okay, but my average order value was pretty low, and it felt like I was leaving money on the table. Last month, our store dashboard hit $52,341 in total sales from 842 orders, with our conversion rate sitting at 2.9%. At first I thought I needed a better product, new creatives, or an increased ad spend. But the real issue was not traffic. It was what happened after people landed on the site.

This month, after fixing our backend leaks, our store dashboard hit exactly $61,782 in total sales from 956 orders. More importantly, our conversion rate stabilized at a very healthy 3.1%. I didn't get here by finding some secret viral trend or doubling my ad budget.

If you are selling physical products, start with Google Shopping Ads. Why? Because Shopping Ads show your product, price, and store rating to people who are already searching with buying intent. They do not need education. They do not need storytelling. They just need to see:

• the product
• the price
• the store
• and click

Shopping Ads is the cleanest and most direct way to convert traffic when intent is high. Search ➔ see ➔ buy.

If I had started with this instead of testing 20 random creative angles early on, I would have saved a lot of money and time. But here is what most store owners learn later: Traffic is not the problem. Your System is. Once traffic starts coming in, most people bleed money because they rely only on ads and ignore systems. That is like pouring water into a bucket with holes.

Here is the truth almost no beginner wants to hear: Ads bring visitors. Systems turn a profit.

1. ) Why customer feedback beat every creative test I ran: I realized I was testing creatives blindly and wasted money without understanding what customers actually hesitated about. So I started collecting customer feedback before and after purchase to understand:

• what made them click
• what almost stopped them
• what built trust

That alone improved my ads more than random creative testing.

2. ) The split-testing mistake that was quietly breaking my mobile site: Another thing that quietly made a huge difference was proper split testing. Small changes like:

• product page layout
• review positioning
• delivery messaging

ended up increasing revenue far more than I expected. But a word of warning: I used to use heavy testing scripts that spiked my bounce rate, caused page flicker, and broke my mobile page for half my visitors. I replaced them with Insighter purely because someone in a thread mentioned it did not have the script weight problem. My mobile load times recovered, the flicker disappeared, and I finally had AB test data I could actually trust to remove friction.

3. ) The packaging trick that makes your brand feel premium for way less: To create a branded experience for your audience, don't buy products in bulk, buy packaging in bulk instead. It is a much cheaper way to make your brand feel premium and consistent.

4. ) One font swap and my store suddenly looked expensive: If your website looks cluttered and unprofessional, change your font to Futura to make your website feel more premium and branded. It is very similar to the font used by Louis Vuitton. If your theme doesn't support it, use Afacad, which has a very similar look.

5. ) The pricing trick that quietly pulls in more Shopping clicks: If you are doing Google Shopping ads, one way to increase clicks is by offering variants and pricing one of the less desirable variants cheaper than the others.

6. ) How delivery delays turned into repeat customers instead of refund requests: Keep healthy margins and offer partial refunds for delays. It helps solve delivery issues and can turn frustrated customers into customers with a memorable experience.

7. ) The simple fix that stopped my checkout from leaking easy sales every single day: Guessing how to recover lost sales leaves money on the table. I started using a smart AI tool that reviews the store 24/7 and flags the exact things costing me sales, like a missing upsell widget, so I just review and approve the fix instead of digging for it myself. Celirox does this well for us, link is below. Running these recommendations through it got me:

• an 18% conversion boost
• a 22% increase in average order value
• a 26% jump in repeat purchases

8. ) The retention move that let me spend more on ads and still stay profitable: Acquisition gets all the attention, but retention is where the actual margin compounds. I stopped treating the purchase as the end of the funnel. We ended up using GetJacked to run the actual points, referral, and VIP tier mechanics instead of building it ourselves, it just handles the plumbing and stays out of the way. Launching a straightforward loyalty and referral program naturally increased the lifetime value of every customer, meaning I could afford to spend more to acquire them in the first place.

9. ) The $150.8k email flow I set up once: In the last 12 months, email alone generated $150.8k out of $554.6k in revenue. Not by doing anything fancy. Just by automating what already works like:

• abandoned cart flows
• welcome discounts
• review request emails
• product recommendations
• happy customer proof
• back in stock notifications

Simple. Predictable. Compounding.

I used to run my stores with multiple apps. One for flows, one for popups so I can collect their emails, one for reviews so I can collect reviews, one for wishlist and to send back in stock emails. Tabs everywhere. Different apps to write different emails. Branding never looked consistent. Frustration nonstop. Not to mention that monthly subscriptions for each app added up. So I built EmailWish because I just wanted one tool that did all this cleanly. No tech headaches. No connect this to that nonsense. Not even emails to write.

Simple systems scale. Noise wastes months.

Tl:Dr: Don't want to do anything yourself ?No worries !!! Just read below.
👉 Want to squeeze every penny out of your store ?
Use Celirox to automatically optimize your store.. 
👉Want to a/b test to find out what converts and what doesn’t ?
Use Insighter to run a/b tests to see what works  
👉Want the exact email flows that generated $150.8k in sales?
Install EmailWish — Shopify App for Abandoned cart & email flows already built in
👉Want customers to keep coming back and increase lifetime value?
Use GetJacked to launch points, rewards, referrals, VIP tiers, and customer loyalty programs without the complexity. 

If you want, drop your store.
I’ll tell you what ads + email setups would work for you.

I know its not a big deal, but i also know it comes from understanding, not luck!

If you think popups are just for email marketing, you’re wrong. They can help meta ads target better too. As a founder myself, I can tell you that email addresses are the single most important signal you can give meta to find your customers. We fixed a broken email popup for a brand and it literally 5x’ed their business in 2 weeks while keeping their ROAS stable.

Here’s why…

1. Emails are Meta’s master key. Meta identfies users across facebook and instagram login emails. The more emails you send to meta, the easier it is for them to match a site visitor to an actual user profile. Without that match, meta is just guessing who to target.
2. Not all data is equal. Meta literally ranks email as “high priority” for EMQ.

-High priority: Email, click ID (fbc)
- Medium priority: Phone number, country, external ID
- Low priority: Name, City, Zip code

We recently audited a brand using a random, outdated popup solution. The emails they collected were not being associated with behavioral events like “Add to Cart.” Meta saw the email but had no idea that person added an item to their cart. So, I wrote custom code to link those emails to their funnel stages.

They went from being stuck at a few hundred dollars a day in spend to 5x-ing their business in two weeks because the algorithm finally knew who to target. (Here’s the before and after: https://imgur.com/a/mVEpseb)

So how do you get more email addresses?
- Offer a 10% discount or free shipping to get that email as early as possible in the funnel.
- You can get the email when customers check out. Popups or lead magnets are better, as not every customer makes it to checkout.

Shopify website has a big problem that they don't show the updated price when a discount is added/applied through a funnel link. It only shows the discounted price when the product is in the cart or at the checkout.

But to reduce friction it is necessary to show what they are gonna pay for the product.

I did run an A/B split test and found a 23% improvement. It's just crazy.

Last year I made a post spontaneously in the middle of exams just to SEE if my idea that this product would work (it’s more of a branded store but not really? I have 30+ products but they all do the same thing) It reached 10k views in an hour and loads of people were asking to buy so me & my sister made a store almost instantly with no knowledge on websites or dropshipping and hit £1k in sales in a day and it funded our entire summer in 2025! Got to go to Disney etc, but to cut the long story short we started again this summer, nobody could’ve prepared me for what would happen. The exact moment 3:30pm after my last gcse on June 16th (a few days ago) my Instagram got suspended and further on DISABLED?! They IP banned me on every account and now my highest converting app is gone.. I had spent any free time I had making videos for marketing during my exams and made our store BEAUTIFUL. Like genuinely perfect for our niche and customers with a bunch load of reviews and fully working payment processors. I thought it would be okay though, we still had TikTok and YouTube! NOPE. Every post is performing so badly even though I know the algorithm to an absolute science and getting restricted and limited on both platforms 😭 I even used paid ads on TikTok knowing it would be a risk and got 30k+ views but no sales at all? Knowing that would’ve got me atleast 5 during my prime. I want to try Facebook meta ads but meta genuinely hates my guts even though I did nothing.

It feels like all hope is gone now 💔 im burnt out and can’t handle so much disappointment and failure anymore. Our product is within the k-pop niche, in relation to merch. If anyone could help me decide what I should promote on or still do organically? I’m trying to get the account back and bought meta verified on my main Instagram. I just need to know what are the best converters for you guys since I’ve never paid for ads except recently and I went in totally blind. Please help!