u/Massive_Physics_2680

I've been doing research on the existing CRO solutions, not satisfied.

We've been designing/developing stores for a while now, and every time there is a similar discussion: some of client's team members want "more space", some "sliders instead of grids", some "more CTA buttons", etc, so there is never a perfect solution, even after a/b - only average winner.

So I started digging on UI segmentation tools, CRO, etc. I was quite surprised market almost ignores UI in CRO, everyone is obsessed with "what" to show instead of "how".

No one ever fixed average bounce rates yet, numbers are quite scary on any web project. So from my perspective - it is a huge gap, and UI optimization is missing.