u/thicc_fruits

I have added a TL;DR at the bottom
Few days ago someone here asked me how to scale with Google Ads.
I responded quickly. In hindsight, it wasn’t the full answer.
I hate half-answers. So here’s the real one.

If you're selling physical products, start with Google Shopping Ads.

Why?
Because Shopping Ads show your product, price, and store rating to people who are already searching with buying intent.
They don’t need education. They don’t need storytelling. They just need to see:

• the product
• the price
• the store
• and click

Shopping Ads is the cleanest and most direct way to convert traffic when intent is high.
Search ➜ see ➜ buy.

If I had started with this instead of testing 20 random creative angles early on, I would've saved a lot of money and time.
But here's what most store owners learn later:
Traffic isn’t the problem. Your System is.
Once traffic starts coming in, most people bleed money because they rely only on ads and ignore systems.
That’s like pouring water into a bucket with holes.
Here’s the truth almost no beginner wants to hear:
Ads bring visitors.

Systems turn a profit.

1. Collect Feedback: I realized I was testing creatives blindly and  wasted money testing creatives without understanding what customers actually hesitated about.

 

So I started collecting customer feedback before and after purchase to understand:
what made them click
what almost stopped them
what built trust

That alone improved my ads more than random creative testing.

1. A/B Testing: Another thing that quietly made a huge difference was proper split testing.

Small changes like:

• Product page layout
• review positioning
• delivery messaging

ended up increasing revenue far more than I expected.

3.) Competitor spying saved me from scaling dying products way too long.
A few times I noticed competitors quietly entering discount wars before margins completely collapsed.
That helped me avoid wasting more money on products that were already getting saturated. 

4. )  Retargeting: Most people don’t buy on the first visit. That’s normal.
But many stores run retargeting poorly by optimizing for conversions again instead of just staying familiar long enough. 
Awareness/impression-based retargeting is usually much cheaper and works surprisingly well once the first click already handled buying intent.

5.) Emails: In the last 12 months, email alone generated $150.8k out of $554.6k in revenue.

Not by doing anything fancy.
Just by automating what already works.

• abandoned cart flows
• welcome discounts
• review request emails
• product recommendations
• happy customer proof
• back-in-stock notifications

Simple. Predictable. Compounding.

Now the part I wish someone told me early:
I used to run my stores with multiple apps.
One for flows, one for popups so I can collect their emails, one for reviews so I can collect reviews, one for wishlist and to send back in stock emails.

Tabs everywhere.
Different apps to write different emails.
Branding never looked consistent.
Frustration nonstop. Not to mention that 20$/month subscription for each app added up.

So I built EmailWish because I just wanted one tool that did all this cleanly:

• Automations
• Popups
• Reviews
• Wishlists
• Chat

No tech headaches. No “connect this to that” nonsense. Not even emails to write.
More time selling, less time fixing. Aaaaand it's free.

If you’re early, all you really need is:
Google Shopping ➜ Customer feedback ➜ A/B testing ➜ Retargeting ➜ Email automation 
Simple systems scale.
Noise wastes months.

Tl:Dr: Don't want to do anything yourself ?No worries !!! Just read below.

Want to spy on your competitors and spot dying products quickly?
 Install Lurk and get real time pricing alerts.

Tired of wasting money on ads that never convert?  
Use Formiva to collect customer objections and feedback automatically.

Want to increase conversion rate automatically?
Use Insighter to run a/b tests to see what works  

Want the exact email flows that generated $150.8k in sales? 
Install EmailWish — Shopify App for Abandoned cart & email flows already built in
If you want, drop your store.
I’ll tell you what ads + email setups would work for you.

TL:DR; I have attached the pdf where you can see the full breakdown with real world examples, photos & copy at the bottom.

A week ago someone here asked me how to scale with Google Ads.
I responded quickly. In hindsight, it wasn’t the full answer.
I hate half-answers. So here’s the real one.

If you're selling physical products, start with Google Shopping Ads.
I also made my website name similar to our biggest competitors and put their brand name in SEO tags so it would show up even if someone searched for our competitors. On the website however, it was our own name so they can't claim copyright. The products were similar to their products but not downright copy. This kept things legal.

Why Shopping Ads?
Because Shopping Ads show your product, price, and store rating to people who are already searching with buying intent.
They don’t need education. They don’t need storytelling. They just need to see:

• the product
• the price
• the store
• and click

Shopping Ads is the cleanest and most direct way to convert traffic when intent is high.
Search ➜ see ➜ buy.

If I had started with this instead of testing 20 random creative angles early on, I would've saved a lot of money and time.

But here's what most store owners learn later:

Traffic isn’t the problem. Retention is.

Once traffic starts coming in, most people bleed money because they rely only on ads and ignore email.
That’s like pouring water into a bucket with holes.

Here’s the truth almost no beginner wants to hear:

Ads bring visitors.
Emails turn visitors into repeat revenue.

For me, email alone generated $350.8k out of $$812k in revenue.

Not by doing anything fancy.
Just by automating what already works for large brands.

• abandoned cart flows
• welcome discounts
• review request emails
• product recommendations
• happy customer proof
• back-in-stock notifications

Simple. Predictable. Compounding.

The strategy itself was not complicated.

The difficult part was building a complete system around it.

I used to run my stores with multiple apps.
One for flows, one for popups so I can collect their emails, one for reviews so I can show these reviews and collect those reviews, one for chat, one for wishlist and to send back in stock emails.

Then they spent weeks trying to integrate everything together so customer data synced properly, automations worked reliably, and branding stayed consistent across the entire customer journey.

Honestly, I hated doing this.

Every update broke something.
Every test took too long.
Tabs everywhere.
Different apps to write different emails.
Branding never looked consistent.
Frustration nonstop. Not to mention that 20$/month subscription added up.

That frustration is what eventually pushed me to build EmailWish. because I just wanted one tool that did all this cleanly:

• Automations
• Popups
• Reviews
• Wishlists
• Chat

No tech headaches. No “connect this to that” nonsense. Not even emails to write.
More time selling, less time fixing. Aaaaand it's free.

And surprisingly, there still isn’t a proper Shopify app that solves this entire retention system in one place.

The idea was simple:

connect your Shopify store ➜ pull products automatically ➜ generate branded email flows ➜ launch with proven copy designed to drive revenue.

Instead of starting from a blank screen every time, the app automatically builds flows using your products, branding, and retention structure.

If you’re early, all you really need is:

Google Shopping ➜ Email automation ➜ Consistent posting ➜ Good offers

Simple systems scale.
Noise wastes months.

Want the exact email flows I used to generate $350.8k from email?
Get my free Shopify Email flow guide here — copy/paste templates included

Or if you would rather skip the setup and just plug everything in? Then
Install EmailWish — Shopify App for Abandoned cart & email flows already built in

If you want, drop your store.
I’ll tell you what ads + email setups would work for you.