How would you explain a place-based memory app in one App Store screenshot?
I'm Alperen, co-founder of iz. We're building an iOS and Android app that connects photos, notes, songs and book memories to real places, so you can revisit them on a map.
The positioning question I'm working on: the map explains how it works, but does it explain why someone would want it?
I'm considering three opening messages:
A. Your memories, back where they happened.
B. Save the song that takes you back to that cafe.
C. Turn your travels into a personal memory map.
A is broader, B gives one emotional example, and C is easy to understand but may make it sound useful only while travelling. The next screenshot could show one saved memory at a place, before showing a whole map.
For anyone marketing a consumer app: which would you test first, and what would you expect the second screenshot to explain? I'd also love to hear if the concept still sounds like extra work compared with a camera roll.
Product context, if useful: https://iz.city/en/ (our app; free to download with optional in-app purchases). I'm looking for honest positioning feedback, rather than claiming any growth results.