Startups don’t need more automation. They need better automation choices.
A lot of early startups try to automate everything because it feels efficient.
But automating the wrong thing too early can create more work than it removes.
The hard part is usually not connecting tools. It’s knowing which bottleneck is painful enough, repeatable enough, and stable enough to automate.
For me, the best early automations are small and controlled: they remove one annoying manual step without hiding the parts the founder still needs to understand.
If you’re building a startup, what’s the first workflow you would automate?