u/Alpha-D-Truelove

With the amount of sales people being hired just to sell PMP, would a Sales House that specializes in PMP opportunity volume be attractive to media owners and tech vendors?

We have been pitched by 2 medium/large private companies in the ad tech space who are interested in outsourcing the sales force in return for a flat monthly fee, no pension contributions or healthcare funding for the US.

Just curious as to if this makes sense to anyone else in a decision making capacity and how much would be fair market value per dedicated headcount/resource?

Im approaching the end of my time at my current employer and have been thinking about where to focus my energy and leverage my existing relationships next.

A major part of my current role is managing Trading Agreements for some of the largest agencies across the US spending across Display, OLV and CTV.

My question is which types of organisations and companies should I approach that have growth potential and I can obviously come in with some transferable $?

Appreciate any advice and context provided here!

Curious if anyone else has experienced a sudden boom in TTD PMP spend against publishers such as Yahoo, Gannet, People and Meredith?

Normally my clients are frustrated with SSP’s like us as Kokai throttles the deals to death, but April 1st to date we have seen a consistent lift in scale and performance from our always on agency clients. Put it this way, even they are asking if we have changed anything, spoiler alert we haven’t!

Wondered if anyone else is seeing this (as an SSP or curator) and if there is any explanation behind this.

Additional note: CTV remains volatile, one week we see serious scale in terms of TTD PMP performance, the next it goes down to a trickle…but from what I understand this is typical given the premium upfronts tied to this inventory.