u/AndyWhyte_

https://preview.redd.it/tf6xnxx2zn2h1.png?width=448&format=png&auto=webp&s=06ea7a25bc1958bb6c61fd46c29afd26ceba44c9

Hey friends,

I'm in the UK, and I am trying to buy the new home jersey, but all that shows on Adidas's website is the away jersey as 'coming soon.' I wondered if this is because of my location, as the Instagram post says 'available now' (https://www.instagram.com/p/DYmt0JQjQVc/).

Is anyone please kindly able to confirm that the shirt is available to them, so I can figure out if I just need to be patient or find another way of sourcing one?

Thank you in advance!

Part of me thinks that many of you will read this and go, 'duh, that's basic.'

But, genuinely this is the first time I've converted off of a cold email in over 5-years:

https://preview.redd.it/1201o4ym621h1.png?width=730&format=png&auto=webp&s=55a36dd62fcfdf53e1211d036415c1efd3dc03ce

I get 10-20 SDR agencies a week. They all scrape our website and then regurgitate our positioning back to me.

It's tedious; I move on the instant I see it.

But this message appears to have picked up something I've said, and then they've made it relevant to their proposition.

It made me engage, not because of what it says in the second paragraph (which is a bit meh IMO) but because the first line was so relevant and captured my attention and I wanted to know how they did it.

They're meeting my colleagues this week. So I guess we'll find out.

I know this ain't revolutionary. But, I felt it worth a share - from my POV, pretending to have done your research by using AI to summarize what we do is lame. Finding something personal isn't.

Does anyone know how they do this at scale? Are they scraping socials/YouTube?