One change in strategy and our Meta started performing
We had been launching new products every week for last 1-1.5 year but we were struggling to market them in Meta.! Every-time we tried to market new launches the spends almost went back to top selling products from the feed. We tried creatives etc but the spends were not hitting the right product.
So we changed the strategy a little to Launching Collections rather than Products.! This just completely changed the game. The ads started to perform. The spends started to roll as per our requirements. The new launches started to bring in more revenue and repeat buying. This not one increased our ROAS but also helped in identifying new Hero products for our website.!
Happy to hear feedback on our launch strategy and reviews for how it looks on the website.!