I'm building a fun, bold CPG brand in a boring $2B category that is currently seeing a massive influx of younger consumers.
While the demographic is shifting, the products on the shelf are still branding to moms and grandmas. I’m launching with a product differentiator that nobody else is doing, paired with branding that pushes the boundaries of the category and speaks directly to a younger audience, which is something legacy brands are completely ignoring.
What’s already in motion:
Product: Specs finalized for product differentiator
Supply Chain: Manufacturing leads vetted and ready for production.
Brand: Full creative identity and roadmap are built
Economics: Positioned for high-margin, premium retail/DTC.
Who I’m looking for:
A serious Operations / GTM partner.
I handle the branding. I need someone who lives in the logistics, supply chain, distribution strategy, sales, etc. I want someone who is serious about building something.
If you’re interested, DM me with your background.
Thank you!