u/Anthony_IOW

I’m curious how other B2B SaaS PMMs look into effective messaging and how it impact addoption.

I use HubSpot for campaigns and Mixpanel for product usage. I use UTM's to see adoption, but working out whether certain messaging is consistently associated with stronger product behaviour is still pretty manual. I usually end up pulling data together in Sheets with hubspot API and then a mixpannel sheet, using claude or gpt to then review.

Do any of you do it a similar way? Or do you not do that for the messaging?

I was thinking of building something for myself to see if I can try automate this. Have you found any tools that make this less manual?

Thanks for any help!